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Campaigns kick off in September when back to work !
Use the summer as a pre-campaign period !
• What do you prefer? Advertise when people are
overwhelmed by messages or during summer
when they are more relax & receptive?
• Importance of recency planning: it’s difficult
to get back at the same level of brand
awareness after a ‘dead’ advertising period.
Surprise your competitors, be present when they aren’t!
• Above the line media: decreased advertising spending (-16%)
• Out-of-home: increased share in the mediamix +36%
• Biggest summer advertisers: P&G, Coca Cola, Colruyt,…
Source: CIM MDB 2012-2015
Top 20 summer advertisers are OOH believers
• ¼ of summer media spendings
• 75% of them uses OOH in the mediamix
• Share of OOH in the mediamix +41% vs average share
Proximity solutions
We know how to find your target group: • Over 33.000 POI/POS in
more than 20 categories • Adaptable for all budgets