TheSignChef.com’sBranding Basics

The 5 Components of A Successful Brand

A simplified definition of “brand” is: the identity of a company.

What exactly is a “brand”?

It’s the philosophies, fingerprints, mental and physical images that differentiate you from other

businesses in your industry!

What determines your brand’s identity?

What you’re known for in the marketplace

The images and feelings that come to your prospects’ minds when your name is mentioned

The way your company serves and operates regularly

Are you well-branded?

Messaging is the heart of your brand! Make sure your message is clear, concise & consistent.

Keep it under 6 words for maximum effectiveness – think Nike’s “Just do it” or Taco Bell’s “Live Más”.

#1 – A simple, clear message

The 5 Components…

Create a logo that ties in with your message & communicates to your ideal prospects

Choose supporting graphics that resonate with your target market

Make sure your graphics and photos are high quality!

#2 – Attractive, purposeful graphics

Keep all your marketing tools within one signature color scheme – 2-3 colors max!

#3 – Signature color scheme

Keep your font combination consistent – again 2-3 fonts max – and make sure they complement one another!

#4 – Signature font combination

Your business has a “personality”, express it!

Are you fun and energetic? Professional or informal? Relaxed or fast paced? Define it!

Ideal customers will be attracted to your culture, and that culture is a part of your brand!

#5 – Signature corporate culture

Mastering these “5 components of a successful brand” is a step in the direction of branding success!

Those are theSignChef.com’s Branding Basics…

TheSignChef.com | 1.800.899.6272 | @TheSignChef Call us now to price your custom

sign!