Embed Size (px)
Citation preview
Personal Branding 101Dara Murray
Workshop Outline
Personal Branding
Action Plan
Reflection
Find out who you are & do it on purpose.
Dolly Parton
Uses the same strategies as celebrities, corporations, and
businesses
Personal Branding
your reputation=
The three Cs of personal branding
Three C’s Be clear about who you are, who you’re not, & your target audience
Know your competitors
Distinguish your brand from competitors and peers
Clarity
Three C’s Same brand message across all communication channels
If your personal brand varies your audience will be confused
Consistency
Three C’s Strong brands are always visible to their target audience
Monitor your brand through social media and networking
Use the following tools to reinforce your brand online and offline
Constancy
ClarityConsistencyConstancy
Write down every word that comes to mind when you think about: YOU!
Brainstorm Your Brand
Personal Brand Examples I help individuals and companies make the most of talent. I work as part of the team. I am a straight shooter who isn’t afraid to have the tough conversations. I also believe that people are more capable and valuable than they often give/get credit for. My method marries the sublime with the systematic—allowing for creativity and change with a strong focus on foundation and implementation.
I am an executive with special skills in strategic planning, team leadership, creative problem solving and analysis. I had twenty years of management experience in the for profit world before changing careers, coming into the nonprofit world and focusing on organization development and community social service. I value creativity, relationships, and celebrating the successes of others.
Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance.
Elevator Speech
Tools for your Personal Brand Think Local You won’t be famous Find your niche Career Community
Email Address Real, full name [email protected]
Business Cards
Events
Twitter Real name
Great photo
Tweet often 3 to 5 times daily
Be specific Remember your niche
Engage in conversation
Follow thought leaders
Participate in twitter chats
LinkedIn Join today
Real, full name
Great photo
Fill out completely
Write and ask for recommendations
Join and participate in groups
Connect with colleagues
Awesome headline
Business Cards Your name
Your title, tagline, or motto
Blog address
Email address
Phone number
Social networks
Offline Personal Branding Activities
Attend a conference
Speak at an event
Volunteer
Alumni network
Informational interviews
Action Plan
Reflection
Thank you!
Contact @Dara_Laine
