Brandformula Consulting why have a marketing plan 26052016

Why a strategic marketing plan is right for your business2016

Enhancing your brandAn overview of our creative services 6 July 2011

Experienced marketing and business development professionals:

All our Directors and Senior Consultants have over 20 years business experience, much of which has been gained working and advising in blue-chip financial services organisations.

The team is highly skilled in all aspects of financial services marketing and business development, from strategy through to operational delivery.

Who we are

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> Our business is complex, our marketing plan would have to be complex

> We need to hire a professional marketing director to have a marketing plan

> A plan is too theoretical and doesn’t fit the reality of our business requirements

> We’ve done well without a marketing plan, why would we need one now?

WHY A STRATEGIC MARKETING PLAN IS RIGHT FOR YOUR BUSINESS

Misconceptions


> No clear vision and objectives behind the marketing activity

> No measurement of marketing activity

> Marketing work based on habits rather than key requirements to meet business objectives

> Marketing initiatives decided individually with no regards to the overall business objective

> Lack of central coordination resulting in higher costs and inefficiencies


Typical issues


> Marketing activity focused on the business objectives

> Cost savings through economies of scale and better allocation of marketing investment

> More consistency in internal and external communications leading to increased revenues and improved brand awareness

> Better understanding of the business unit requirements by the marketing team


Benefits of a marketing plan


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Enhancing your brandAn overview of our creative servicesWhat is a brand? Not easy to say simply, but essentially, it is the promise, the big idea and the expectations that reside in each customer’s mind about a product, service or company. People can come to love brands, trust them and believe in their superiority.

How do we shape brands? One key area is brand identity. While brands speak to the mind and heart, brand identity is tangible and appeals to the senses. Brand identity is the visual and verbal expression of a brand. Identity supports, expresses, communicates and visualises the brand.

And that is what a are – brand identity specialists We can do it all – top to bottom, or we can do individual elements. Whatever we do, we aim to produce work that enhances and supports your brand and ultimately adds value to it.

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If you would like to talk through how we could create or enhance your strategic marketing plan, please contact:Antoine Guerin Managing Director e [email protected] t +44 (0)20 7265 7880

brandformula Consulting Fourth Floor, 5 London Wall Buildings London EC2M 5NS www.brandformulaconsulting.com
