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X Y Collaborations Artist | Designers | Makers
SERIES 2
It all started from a simple question:
“How come brands don’t do more artistic collaborations?”
This deck’s objective • To bridge between art and the commercial storytelling that
brands, creative and media agencies, so often find themselves needing to tell
• As a creative/idea thought starter Why collaborate? • To draw on the untapped value of the diverse, significant creative
talents both inside and especially outside of the traditional creative/media agency ecosystem
• To explore the efficiency and effectiveness of a talent-first approach to branding and communications ideation.
Note: All talents featured are based in Malaysia unless otherwise stated
1. VALEN LIM Takes something heavy and makes it light through simple illustrations
…working with lots of layering and great amounts of detail define the works I like to do
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DETAILED MINIMALISM
Clean, geometrical, colorful, layers
DISTILL To capture the essence of the
subject with minimal visual elements
ICONIFY Editorial illustrations and branding
BRAND STORY THEME
ON HIS PROCESS
SOMETHING SURPRISING
https://www.behance.net/valenlim https://dribbble.com/valenlim
“My illustration style in influenced by Charlie Harper but the style/
color palette is heavily inspired by
Georgetown, the place I spent my
childhood in”
“I used to take the trishaw to school
everyday”
Product or service that: • Wants to make ____
more approachable • Makes complex
things simple • Focuses on the bare
essentials
2. JUN HUN YAP Young chap with a fascination for the old (what stands the test of time), and injects it with a modern touch.
Growing up in the 90s, you would always look at cool illustrative work from movie posters to book covers to animations and advertisements and you would just soak it all in
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MODERN RETRO
Mix of vintage and gothic influences
LAYERS As expressed through its
intricate visual details
STORY IMAGE Inspired by the purpose and context given and representing it in a visually
interesting manner
BRAND STORY THEME
ON HIS PROCESS
SOMETHING SURPRISING
http://junhunyap.com/ https://www.instagram.com/art_of_hun
(From having studied a little bit of silk screen printing) “The style I developed is actually
coloured shapes separated into layers, building on top of one
another”
“I still can’t draw a good straight line
freehand, which is why I use the vector pen
tool”
Product or service that: • Reinforces
masculinity (e.g. automotive; alcohol)
• Invites people to go beyond the surface
• Tells a heritage story via retro-styled ads
3. CERES LAU An all-things-paper addict: Who would’ve guessed that paper could be a quest?
I have always been very hands-on with every project I approach and the reason behind this is because I feel that it helps me to learn and gain more experience, and it also gives the project more of "me”.
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CRAFT MEETS ILLUSTRATION
Illustration made out of paper
PAPER DIMENSIONS
To create sceneries that viewers could jump into, probably like another world
EVERYDAY EXTRAORDINARY
Taking an everyday life object that we all probably take for granted and making
something beautiful
BRAND STORY THEME
ON HER PROCESS
SOMETHING SURPRISING
https://www.behance.net/cereslau https://www.instagram.com/ceres_lau/
“I try to make the most out of ordinary flat
papers by cutting and making textures out of it,
layering them one by one until I achieved what
I have in this head of mine”
“I would literally stay in a paper shop for hours
admiring and fumbling through all the
collection ... My record was almost 8 hours!”
Product or service that: • Promotes seeing the
extraordinary in the ordinary
• Dreaming up big potential from small things
• Power of vision / imagination
Compiled by Alex Goh, Strategic Planning Director, Naga DDB Malaysia If you wish to be included in future compilations, do get in touch: [email protected] [email protected] https://my.linkedin.com/in/aboutalexgoh http://www.slideshare.net/AlexGoh1
X Y Collaborations Artist | Designers | Makers
SERIES 2
Check out Series 1 here: http://www.slideshare.net/AlexGoh1/brand-artistic-collaborations-series-1
