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X Y Collaborations Artist | Designers | Makers
SERIES 1
It all started from a simple question:
“How come brands don’t do more artistic collaborations?”
This deck’s objective • To bridge between art and the commercial storytelling that
brands, creative and media agencies, so often find themselves needing to tell
• As a creative/idea thought starter Why collaborate? • To draw on the untapped value of the diverse, significant
creative talents both inside and especially outside of the traditional creative/media agency ecosystem
• To explore the efficiency and effectiveness of a talent-first approach to branding and communications ideation.
Note: All talents featured are based in Malaysia unless otherwise stated
1. ORKIBAL The one with the unusual name and the aliens-worth-watching; claims he is a boring person.
I’m from a poor family so I don’t have the privilege to enjoy myself…drawing being the only option I have to imagine my own world.
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MONSTERS INC.
May be alien to you but surprisingly easy to connect with, being cute and
adorable
PLAYFUL & COLORFUL
Being zany and wild makes life interesting
MASH UPS In ones own world,
imagination is its Creator
BRAND STORY THEME
ON HIS PROCESS
SOMETHING SURPRISING
https://www.instagram.com/orkibal/ https://www.behance.net/orkibal
“…computer make my monster look super
handsome....but everything starts with a
sketch on paper.”
“I ride kapchai and not handsome”
Product or service that:
• Eliminates the bad • Sparks imagination • Outlet for escapism
(e.g. reading, entertainment)
• Features that is out-of-this-world
2. FEI GIAP The one standing at the intersection of two worlds, expressing the regular in a new way, blending photography and anime, real and fantasy, modern and heritage.
Different races, languages, customs and etiquettes fill my works with different characteristics and imagination…
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LOCAL CULTURE & ELEMENTS
Inspired by Malaysian heritage, that manifest itself in its diversity and color
(vibrant, bright)
DETAILED SCENARIES
Detailed illustrations of Asian cityscapes
GHIBLI-ESQUE Gives a Miyazaki-sense
of real fantasy
BRAND STORY THEME
ON HIS PROCESS
SOMETHING SURPRISING
https://www.facebook.com/feigiap https://www.facebook.com/thelokamade
“Animation led me to develop my style by adding my own twist
of fantasy and creative imagination – creating
an animation background artwork
infused with local culture and elements.”
“At first sight, a lot of people thought that I
am a girl when looking at my artworks”
Product or service that:
• Highlights the beauty of the daily sights one may take for granted
• Promotes (re)discovery
• Nostalgia (something you grew up with)
• Offers escapism e.g. travel
3. JOHNNY @BIGMOUTH The one making a big impression through small details: Fun, playful massive illustrations
…because of this initiative, it also cost me my last job…until now, I still never stop upgrading myself.
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LAYERS OF MEANING
Imagination in favour of logic but underneath it all, it has a strong
symbolism
FUN & COLORFUL
Art created with the intent of bringing smile and laughter
IT ALL ADDS UP Like life mimicking art, doing the small
things does add up in a big way
BRAND STORY THEME
ON HIS PROCESS
SOMETHING SURPRISING
https://www.behance.net/BIGMOUTH https://www.facebook.com/BIGMOUTH.design/
“Look from a different perspective…an idea (may not even be) an idea until you turn it
upside down!”
“I had actually tried joining NagaDDB as well, before I went to
Singapore, but failed.”
Product or service that: • Is big to the smallest
detail • Where little things
add up • Promotes coming
together • Is best appreciated
from behind-the-scenes
• Has a beautiful process
Compiled by Alex Goh, Strategic Planning Director, Naga DDB Malaysia If you wish to be included in future compilations, do get in touch: [email protected] [email protected] https://my.linkedin.com/in/aboutalexgoh http://www.slideshare.net/AlexGoh1
X Y Collaborations Artist | Designers | Makers
SERIES 1
