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SET CLEAR OBJECTIVES
• Build brand awareness
• Increase sales
• Improve your online sentiment
• Provide a customer service channel
@RedRocketMedia #B2BSummit14
INFLUENCERS
• Targeting your audience and industry
influencers
• Give your followers what they want
@RedRocketMedia #B2BSummit14
REPORTING
• Choose metrics that support your objectives
• ROI isn’t always about sales
• Just tracking social referral traffic isn’t always the
most transparent
@RedRocketMedia #B2BSummit14
Set clear objectives
Listen to and engage with industry
influencers
Report on metrics that support
objectives
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@RedRocketMedia #B2BSummit14