The global experts in social video advertising

Ebuzzing’s

7 Golden Rules for the

Ultimate Campaign

Golden Rule # 1

Golden Rule # 1

The story matters more than the product: turn your message into a story that will resonate with your target audience. Think more about the enjoyment a video offers to a viewer instead of how well it serves the brand. Engagement is key.

Be a great story teller

Golden Rule # 2

Kick off with a bang: Make an emotional connection with the

audience within the first 5 seconds of the video. Time is of the essence when advertising through social, so grabbing attention is paramount. Do this with either the emotion of joy or surprise. People get bored easily and long drawn-out stories can cause people to stop watching.

Quickly grab attention

Golden Rule # 2

Most users either drop off or watch till the end

Golden Rule # 3

Build an emotional rollercoaster: No matter the

length of a video, people will lose interest if the emotion is constant. The ad must briefly remove viewers’ feelings of joy and surprise and then quickly restore them again.

Maintain interest throughout the entire video

Video examples

Golden Rule # 4

Engage with Tastemakers: Once your content has been

created make sure it makes it in front of your influential pundits, celebrities, bloggers, advocates and experts. These social influencers are the best people to target when it comes to distribution, as they'll help to amplify your brand message in the fastest way.

Amplification through Influence

Golden Rule # 5

Surprise but don't shock: People won’t share

something that is too shocking or crude to promote to their friends and have their name associated with it but everyone loves to be surprised…

Surprise and share

Video examples

Golden Rule # 6

The First 72hrs: Maximizing visibility over the first few

days can be critical to stimulate the sharing activity and earned media of the campaign

Achieve critical mass early

Video examples

Golden Rule # 7

MINE IS BIGGER

If you have any questions, please get in touch with me… Rebecca Mahony

rebecca.mahony@ebuzzing.com +44 (0)207 467 8580

@bextor

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