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BENJAMIN WARDELL

Scoping

Project Mgmt

Skillset

Tools

Competency Framework

Personal Service

Reporting

Pitch Develop/Delivery Preferred Vendor Assess/

Manage Technical Specifications Risk Assessment

Pre-Programmed Branded Presentation Templates - Ms Word/PPT Master Files

Pitch Identities

Wireframing - Web, App, Responsive

UX Modelling Information Architecture A/B | MVT Testing

Content Planning Scheduling Content Production -

Visual / Media

Content Strategy Drip Communications

Modelling Cloud Management

System A/B | MVT Testing

H.L.D Planning (Project) Matrix Working Briefing

Conceptual Design - Digtal/Social/

Print Gamestorming

Logic & Functionality Mapping

Build Modelling

Social Strategy Proposals/Pitches Training/Guides

Campaign Strategy Planning /Management

Stakeholder Group Communications

Macro & Micro Market Evaluation | Budgetary

Management | ROI Analysis | Supplier Management | Resource Management

| Critical Path

Responsive Template Design | App Design | User Interface | Brand Management | Digital /

Brand / Print Design

Strategy | Detailed Scoping Documentation | Logic

Mapping | CMS Mapping | Development | Project

Management | HTML | CSS | UX/UI

Creative Copywriting | Content Sourcing | Pub-

lishing | Media Production | Offers | Strategic Advertising |

Affiliates

Behaviour Driven Messaging | Responsive User

Centric Omni-Channel Communications |

Marketing/Sales Automation

Content Kit Methodologies

SDLC/Waterfall Agile

Prototyping

Brandwatch / Rant & Rave Adobe Cs6 Animated Images

CRM - Act /Salesforce / Veeva

Project - Basecamp, Harvest, Ms Dynamics

Google Analytics CMS - .Net | PHP | CQ5

Social Dashboard Suite Content Marketing Promo Portals Keyword Demographics

Smartfocus Campaign Monitor Infusionsoft Swiftpage Veeva / Salesforce

Strategic Consulting - Group, 1-On-1, F2F

360 Thinking

Multi-Concept Approach Relationship Management

Detailed Insights Adaptive Marketing

Expertise

Tone Of Voice Training Coaching

Integrated Thinking Outcome Focuse Audience First Approach

Project Wash-Up Project Analyisis Optimisation and

Recommended Future Improvements

Cost Campaign Impact Attitudinal & Behavioural

Metrics

Metrics Reporting Adwords Reporting Detailed Analysis Review Report &

Recommendations

Social Metrics Reporting Detailed Analysis Review Report &

Recommendations

Channel Reporting Data Cleansing Campaign Reporting

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Career HistoryMarketing & Technology StrategistAbbvie | Jan 2015 – Present | Maidenhead, UKKey Responsibilities

Strategic Consulting (Brand/Comms/Digital/Multi-Facet/ Infrastructure/Technlology)

Conceptual Planning (Brand/Product/Experience/SaS) User Experience Strategy (Patient/Practitioner/Public) Product Development (Existing/Brand/New/Trials/Launch) Project Scoping (Brief/Budget/Time/Stakeholders) Project Management (Scoping/Team/Stakeholder

Management/Reporting/UAT/Demo) Solution Development (RWD/App/Mainstream/Custom) Solution Management (Maintain/Report/Evaluate/Evolve) Communications (User/Admin/Maintenance/Stakeholder)

Senior Digital Project ManagerQuintiles | Apr 2014 – Dec 2014 | Reading, UKKey Responsibilities

Project Inception (Technical Enquiries/RFI/ RFP/Proposals/Pitches)

Project scoping (Brief/Budget/Time/Pre-Planning/ Stakeholders/)

Budget development/management (Avg 100-250K)

Project delivery management (Project Tracking/Stakeholder Management/Reporting/UAT/Client Demos/)

Responsive Modular Portal Development App development (Medical/Learning/Data) Elearning/Training development Research & Focus Groups

Digital Brand ManagerAddingvalue | Oct 2012 – Apr 2014 | Twickenham, UKKey Responsibilities

Digital Strategist (Client/Vendor/Technology) Web manager (Maintenance/Development/Positioning/Digital

Lead Generation) Communications Manager (Strategy/Design/Development,

Reporting) Social Media Marketing Manager (Build/Maintenance/Brand/

Strategy/Campaign/Reporting)

Digital Brand ExecutiveBluesky | Dec 2010 – Oct 2012 | Guildford, UK Key Responsibilities

Digital Strategist (Business/Client/Vendor/Technology) Web manager (Maintenance/Development/Positioning/Digital

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Career History

Lead Generation) E-communications manager (Strategy/Design/Development/

Reporting) Social media marketing manager (platform build/maintenance,

brand champion/strategy/campaign strategy/reporting) Project Management Trainer

Marketing ExecutiveRomans | May 2010 – Nov 2010 (Contract) | Bracknell, UKKey Responsibilities

Sales, Flower IFA and Boyer Planning marketing campaigns Sales, Flower IFA and Boyer Planning marketing collateral Sales, Flower IFA, Web, SEO, PPC activity

Marketing & Events CoordinatorCIM | Dec 2007 – May 2010 | Cookham, UKKey Responsibilities

Redevelop, launch and maintain the Mailing List Service (eMar-keting & DM service)

Generation of new leads through integrated communications projects (full marketing mix)

Education and redevelopment (conversion) of lapsed, inactive

and warm leads (full marketing mix) Development and marketing of CIM’s central events portfolio

Account ExecutivePMI |Jun 2005 – Nov 2007 | Maidenhead, UKKey Responsibilities

Manage UK strategic team for Scottish & Newcastle client Manage live results, reporting and presentation of all strategic

activity (Scottish & Newcastle) Monthly field accompaniments with field staff to develop/

monitor team and ensure accuracy of field work Account management of the Innocent Drinks account Assist in tactical and strategic on other team accounts where

required (Kodak, P&G & Universal) Management of company events team

Account CoordinatorReach | May 2004 – June 2005 | Maidenhead, UKKey Responsibilities

Co-manage UK strategic team for Nestle Rowntree client Management of team of 20 Managers & 200 staff, fleet and logistics Monthly sales report generation

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“Ben lives and breathes all things social and digital. He’s never dull, always idiosyncratic and has a passion to deliver great projects for his clients.”

Randle Stonier | Founder & CEO | Addingvalue

“Ben is an extremely talented & dedicated marketing professional to work with. He is very driven and creative, yet focused on the task at hand. His experience within branding and digital marketing enabled

me to trust him to grasp the key messages and to communicate these in a manner, which I am proud to attach to my brand.

I have no hesitation in recommending Ben and look forward to working with him again”

Tarun Shaunak | UK Digital Marketing Manager | HTC

Some Feedback

“I worked with Ben when developing our leadership transformation programme with Bluesky. Ben is very passionate about his area of expertise and very quickly understood our needs. He was able to

interpret what we were trying to achieve into a first class branding and social media solution which added value to and helped bring the change programme to life.”

Phil Hepburn | European HR Director | Formica

“Ben manages to mix high energy and creativity with a very structured and practical approach to his work. This makes him and those who interact with him very productive and collectively achieve a

staggering amount of work in an unfeasibly short amount of time. Looking forward to the next project Ben!”

Simon Wainewright | Sales & Marketing Director | Adam Phones

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“I have worked with Ben on a number of projects and found him very organised and detailed-oriented brand manager. Ben’s understanding of web technologies and trends has always inspired me and it was a treat to work with him.”

Zeshan Ilyas MBCS CITP, CSM – Senior Consultant/ Scrum Master - Capgemini

“Ben is a talented, creative and hard working individual. He cares about the quality of his work and has a good depth of knowledge in the digital marketing space.”

Marc Jantzen – Founder & CEO – Bluesky

Ben is a passionate and dynamic individual, who has added real value to Blue Sky since joining. His creative mind and ideas have stretched my own personal thinking and have positively

impacted on the work we have done with clients. Ben has a great understanding of social media, but more importantly how to use it to engage and bring people together

Sean Spurgin – Principal Consultant - Bluesky

Why not!

No ORANGES were hurt in the making of any of these materials

Check out my detailed career experience download for more juicy bits.www.hey.digital/my-profile/detailed-career-experience-role

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