APPROVED

WWWHEYDIGITAL

BENJAMIN WARDELL

Marketing amp Events Coordinator | CIM | Dec 2007 ndash May 2010 | Cookham UK

Account Executive | PMI |Jun 2005 ndash Nov 2007 | Maidenhead UK

Account Coordinator | Reach | May 2004 ndash June 2005 | Maidenhead UK

Amazon Helper Consumer Experience | Amazoncouk | Jan 2003 ndash May 2005| Slough UK

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Welcome to my detailed career experience a behind the scenes more throrough look at some my career history

Work History

Marketing amp Technology Strategist | Abbvie | Jan 2015 ndash Present | Maidenhead UK

Senior Digital Project Manager | Quintiles | Apr 2014 ndash Dec 2014 | Reading UK

Digital Brand Manager | Addingvalue | Oct 2012 ndash Apr 2014 | Twickenham UK

Digital Brand Executive | Bluesky | Dec 2010 ndash Oct 2012 | Guildford UK

Marketing Executive | Romans | May 2010 ndash Nov 2010 | Bracknell UK

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How to lsquoGet Aroundrsquo this document-

1 Click on the relevant Company Logos to skip to the related role section content

2 Click on the Green Glassdoor Icon to get underneath the surface of the company

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Detailed Career Experience | XP

Marketing amp Technology StrategistAbbvie | Jan 2015 ndash Present | Maidenhead UK

Key Responsibilities Strategic Consulting (BrandCommsDigitalMulti-Facet

InfrastructureTechnlology) Conceptual Planning (BrandProductExperienceSaS) User Experience Strategy (PatientPractitionerPublic) Product Development (ExistingBrandNewTrialsLaunch) Project Scoping (BriefBudgetTimeStakeholders) Project Management (ScopingTeamStakeholder

ManagementReportingUATDemo) Solution Development (RWDAppMainstreamCustom) Solution Management (MaintainReportEvaluateEvolve) Communications (UserAdminMaintenanceStakeholder)

Key Achievements Comprehensive multi-team strategic marketing amp technology

consultation - IPD (DermRheumGastroX-IND) | SPD | InField | Comms | Business Intelligence | Market Access | Medical | Reg-ulatory | Legal | Procurement

HS (Hidradenitis Suppurativa) Launch - Work as part of core matrix team supporting the brand launch of a new indication for Humira supporting pre-launch preparation activity brand

planning for 2016 and all future planned pipeline activity Items completed by start of 2016 include-

UK HS Platform Optimisation scopedplanned for x-indication cross

platform activity 2016-03-20 New code compliant architecture to house HCP focused

section content centralising platform for future content activity inline with planned optimisation

New content strategy aligned with launch prep - Agency assigned for additional collateral development

HS patient journey social listening campaign mapping con-dition stages with real world public qualitative data mapped against clinical quantitive data to assess trends to build a comprehensive picture of the patient experience

Scopedpitched secure NHS data processing solution and logic specmap for patient access scheme to PASLU which was accepted as part of launch preparation activity

Realigned marketing approach to develop high quality con-tent embedded using Content Marketing Matrix Kit

Rheumatology Differentiation - A huge year of development planned to offer a number of value add services to customers specialising within Axial Spa amp Rheumatoid Arthritis (RA) both in market leading positions but set to get a lot of new biosimilar competitors in 2016

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InsideRA - A development of a new multi-device self man-agement platform tool for RA sufferer and their clinician to help track patient activity through validated algorithm as-sessments and integrated clinical blood work data

Development of brand identity to work seamlessly across PublicPatient Site and secure NHS N3 network

Development of modern compatibility responsive plat-form with secure HL7 one way data link to N3 HCP por-tal

Development of backwards compatible HCP platform with secure HL7 data links from Patient Platform and Hospital Bloods Database

Medical Device risk assessment and aversion protocols and proposal development for code compliance

Multiple agency and wide matrix project team Development of a new HCP Content EngagementLearning

platform for Axial Spa supported by network programme Development of a programme of milestone events with a

content development and syndication plan Medical education

Gastroenterology Footprint Agile Planning

Daily SCRUMS and brand sprint planning workshops to shape and implement 2016 brand activity

Promo Campaign Portal scoped to support the deployment of target audience specific campaign content development through brand marketing activity in 2016

Portal scoped (wireframes functionality spec amp vendor brief) and provided to X-Ind for brand plan inclusion and budget allocation)

Realigned brand approach to develop high quality content embedded using Content Marketing Matrix Kit

X-Indication Excellence Reviltalise FTL (Fail to Launch) Promo Hub Project in line

with new search approach for integrated systems and data for marketing activity effectiveness assessment

Final UAT and review of finished build Content Marketing Matrix Kit developed to support ALL

commercial teams with content strategy and develop-ment planning

Rescoped site structure to account for new products and indications and allocated content owners providing and kit for creating the required core site content and future editorial update content

Supplied scoped kit to X-Indication teams for brand team implementation and budget acquisition

Support the Arena Programme in the development of a new multi-device platform aimed at supporting and improving

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XP Defintion-

An experience point (often abbreviated to Exp or XP ) is a unit of measurement used in many role-playing games (RPGs) and role-playing video games to quantify a player characterrsquos progression through the gamerdquo

existing programme with content between events upcom-ing events and other community driven activities

Future phases to include Learning Management and Community Forum

InField Team integration evolution to bring IFT right into the process of assessing content penetration and adoption aligning the sale amp marketing activities of both teams

Multi-Channel Marketing Strategy development and rollout project plan

Skills capabilities analysis - Device | Software | Marketing LampD roadmap gathering insights from key stakeholder

groups (MarketingIFT) Content Marketing Matrix Kit CLMCRM Integration Launch

7 Individual Programmes Assigned out of 12 for Pro-gramme Launch

Complete ProjectTechnical Delivery Autonomy ALT Rollout Reporting

Senior Digital Project ManagerQuintiles | Apr 2014 ndash Dec 2014 | Reading UK

Key Responsibilities Project Inception (Technical EnquiriesRFI RFPProposals

Pitches) Project scoping (BriefBudgetTimePre-Planning

Stakeholders) Budget developmentmanagement (Avg 100-250K) Project delivery management (Project TrackingStakeholder

ManagementReportingUATClient Demos) Responsive Modular Portal Development App development (MedicalLearningData) ElearningTraining development Research amp Focus Groups

Key Achievements Comprehensive multi-team strategic marketing amp technology

consultation - Client Relations | Strategic Business Develop-ment | Medical

Took over UK Digital and Technical Consultant for all UK EMEA Strategic Pitches (1mil+ business value) for Global Stake-holder Groups - Strategic Consultation | ProposalSolution Design and Development | Pitch OperationsLogistics | Pitch Delivery

Amgen Global Virtual Meeting Solution Design and Techni-cal Solution Development including Brand Solution Demos

Scoped designed and pitched Mylanrsquos mobile medical refer-ence application - Budget Development | Technical specifica-

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tions | Wireframe Planning and Development Proposal Devel-opment | Pitch Delivery

Supported in the global roll of Eli Lilly Global Clinical Trial por-tal tailored to regions and affiliates - Content Planning | Medi-cal Administration and Approval

Supported in build and roll out of 7 LBU affiliate hub Scoped and Developed Roche UK Clinical Trial HCP Learning

Portal and Clinical Trial Investigation Hub - Budget Develop-ment | Technical specifications | Wireframe Planning and De-velopment | Design Management | Digital Optimisation

Interactive learning modules built for Adobe Connect inte-gration with Learning Portal

Licensed for up to 200 Simultaneous Users for duration of trial

8 Modules with Branched User Mapping | Video | Test Functionality amp Associated Logic Mapping | Survey Feedback Functionality | Audio amp Transcribe

8 Full interactive learning modules built for Adobe Con-nect integration with Learning Portal and Clinical Trial Investigation Hub

Clinical Trial Investigator Hub Build amp Development with Learning Portal Integration including automated HCP test certification aligned with Trial Database Data

Client Relationship and Handling and Demo Pitches

Digital Brand ManagerAddingvalue | Oct 2012 ndash Apr 2014 | Twickenham UK

Key Responsibilities Digital Strategist (ClientVendorTechnology) Web manager (MaintenanceDevelopmentPositioningDigital

Lead Generation) Communications Manager (StrategyDesignDevelopment

Reporting) Social Media Marketing Manager (BuildMaintenanceBrand

StrategyCampaignReporting)

Key Achievements Comprehensive multi-stakeholder strategic marketing amp tech-

nology consultation - Client Relations | Vendor | Business Adam Phones Brand Development - Developed new integrated

portal integrated existing customer facing systems for unified phone systems amp sales management

Adam Phones Social Media Strategy - Design developed and sold the strategy and process to client and extended fees into monthly agency retention fee

Experience Defintion-

Experience is the knowledge or mastery of an event or subject gained through involvement in or exposure to it Terms in philosophy such as ldquoempirical knowledge orldquoa posteriori knowledgerdquoare used to refer to knowledge based on experience

Why not

No ORANGES were hurt in the making of any of these materials

Check out my latest CV download for more of the fundementals of mewwwheydigitalmy-profilecurriculum-vitae

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Digital Brand ExecutiveAddingvalue | Oct 2012 ndash Apr 2014 | Twickenham UK

Key Responsibilities Digital Strategist (BusinessClientVendorTechnology) Web manager (MaintenanceDevelopmentPositioningDigital

Lead Generation) E-communications manager (StrategyDesignDevelopment

Reporting) Social media marketing manager (platform buildmaintenance

brand championstrategycampaign strategyreporting) Project Management Trainer

Key Achievements Successfully launched Bluesky big community project Blue

Skyrsquos on-going social media platform which works across 6 core channels LinkedIn Twitter Blog Facebook YouTube and Flickr

Redeveloped home page to integrate social media elements in-cluding better component functionality and live feeds from the Bluesky blog and Twitter Channel

Redevelopment of entire Adwords and PPC campaign setup running across all propositions

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Changing face of sales campaign ndash Development of whitepaper content and integrated digital campaign including prominent web landing page and web collateral PPC campaign and social media support The aim of this campaign was to obtain at 40-50 good leads for the sales team to follow up on so far we have received over 400 downloads after research this has equalled 150 good leads from FTSE 100 companies

LinkedIn Campaign ndash Linked in campaign for our Executive Coaching proposition involved upgraded heads of departments to improve profile towards thought leadership level outbound Inmails sent to 2nd and 3rd level connections in target compa-nies with an aim of gaining 30 leads after two months of steady activity (3 weeks profile development) we have 5 meetings and 27 lead connections with a plan for further development of connections including events and content

Setup management and development of Bluesky Branded service offering bespoke branding campaigns for Key Clients supporting programme delivery and delivering a truly bespoke experience

Marketing ExecutiveRomans | May 2010 ndash Nov 2010 (Contract) | Bracknell UK

Key Responsibilities Sales Flower IFA and Boyer Planning marketing campaigns Sales Flower IFA and Boyer Planning marketing collateral Sales Flower IFA Web SEO PPC activity

Key Achievements Created and implemented lsquoSerious about Sellingrsquo campaign that has

seen a 15 increase in enquiries and valuations within a 3month pe-riod

Redeveloped network digital signage system to successfully cross sell all services on signage throughout the network

Marketing amp Events CoordinatorCIM | Dec 2007 ndash May 2010 | Cookham UK

Key Responsibilities Redevelop launch and maintain the Mailing List Service (eMar-

keting amp DM service) Generation of new leads through integrated communications

projects (full marketing mix) Education and redevelopment (conversion) of lapsed inactive

and warm leads (full marketing mix) Development and marketing of CIMrsquos central events portfolio

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Career Defintion-

An occupation undertaken for a signif cant period of a persons life including opportunities for progress

i

Key Achievements Implemented the development and re-launch of the resource

website the Learning Zone wwwcimcouklearningzone Website launched within 3 months and was mapped to suit the customerrsquos needs The site now receives over 30000 visitors a month

Website content coordinator on-going Implemented annual recruitment campaigns as part of project

team including idea generation concept media buying amp man-agement events to generate new leads in line with annual KPI

Redeveloped Marcom Central website wwwcimcoukmarco-mcentral which is used by CIMrsquos global study network to help run local marketing campaigns

Re-launched the Mailing List Service offering our study net-work the chance to contact the CIM database For this service I developed a fully automated backend system using Excel which performs reports manages finances provides projections and offers and automated quotes and invoices

Mapped CIM Customer Journey through all possible contact points (postal phone online network mystery shop) and pro-duced a report of findings The findings of this research were mapped into other projects such as Learning Zone literature review and recruitment campaigns

Created a variety of additional print material including the an-

nual CIM Graduation Ceremony Brochure keepsake which was given to over 1500 graduates accredited study centre guide and more

Editor of the monthly E-news email communication to the UK student population (approx 21000)

Developed and implemented the Student Course Evaluation Survey to all CIM students worldwide and received a 50 open rate on communications for the survey of which 30 proceed-ed to take the survey An in-depth report of this was also pro-duced for business needs

Developed study network marketing proficiency by organizing bi-annual Partners in Marketing forum events

Achieved Professional CIM Certificate in Marketing Joined The Guardian Career Panel (httpcareersguardian

coukseriesmeet-the-experts) offering creative writing for their careers blogs and advice on online forums

Took up position as Marketing amp Events coordinator helping to develop CIMrsquos central events portfolio

Account ExecutivePMI |Jun 2005 ndash Nov 2007 | Maidenhead UK

Key Responsibilities Manage UK strategic team for Scottish amp Newcastle client

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GAME

OVER

PRESS START

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Manage live results reporting and presentation of all strategic activity (Scottish amp Newcastle)

Monthly field accompaniments with field staff to develop monitor team and ensure accuracy of field work

Account management of the Innocent Drinks account Assist in tactical and strategic on other team accounts where

required (Kodak PampG amp Universal) Management of company events team

Key Achievements Designed advanced data processing system using Microsoft

Excel to collect live product marketing and promotional figures to automatically calculate results instant presentation reports finance schedules team monitor status reports for in house productivity reviews and senior management (Scottish amp New-castle)

Through a culmination of smooth running improved results better data capture amp reporting and finance management an improved contract for over pound15 million was won (Scottish amp Newcastle)

Gained the account management of Innocent Drinks with responsibility of arrange sales promotion and experiential ac-tivities to suit client needs writing project briefs produce and present project reporting (Innocent Drinks)

In the winter a very successful lsquoHelp the agedrsquo campaign was implemented with the distribution and implementation of sampling activity instore campaign collateral and putting over 50000 knitted hats on bottles in key target markets (Innocent Drinks)

An improved relationship with the Client led to a large lsquoDetox Campaignrsquo running solidly 3-4 different activities a week with some activity breaking down in up to 7 different daily activities To manage this I was able to convince innocent to let us main-tain distribution of their campaign collateral which helped on top of campaign revenue to increase account profitability (In-nocent Drinks)

By close of the extended lsquoDetox Campaignrsquo campaign in June 2007 the account was already pound250000 in profit with the re-mainder of the year to progress (Innocent Drinks)

Account CoordinatorReach | May 2004 ndash June 2005 | Maidenhead UK

Key Responsibilities Co-manage UK strategic team for Nestle Rowntree client Management of team of 20 Managers amp 200 staff fleet and logistics Monthly sales report generation

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Work Defintion-

Work as a means of earning income involving activitie utilising mental or physical effort in order to achieve a result

Key Achievements Streamlined and implemented a new fuel card system that

helped to reduce cost wastage and time Part of team that helped to produce the Nestle Rowntree Annu-

al Conference a three day event and sales kick off held at Alton Towers

Responsible for Induction and training of staff through both in house and through Nestles own training service

Why not

No ORANGES were hurt in the making of any of these materials

Check out my about my FLEX style to see if theres a good fit

Honest )wwwheydigitalmy-profilemy-flex-style

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SayHey )

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