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riggered emails can make a huge difference for any marketer, for the better, or for worse. But – a badly planned campaign can send a customer away for good! Making an intelligent use of trigger-based emails is more than sending reminders or ‘welcome messages’ to customers. It’s about reaching out with relevant messages to strengthen a loyal customer base or obtaining new ones. It’s about knowing the timeliness of the message and its value-addition. It’s all this and a lot more!
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Benefits of Triggered Emails
Everything you need to know
Presented by:
Featuring: Email Specialist Lisa
Furgison
Agenda
What is a Triggered Email?
What are the benefits of Triggered Emails?
Examples of Triggered Emails
Tips for Effective Triggered Emails
Juvlon Email Marketing Demo
Questions and Answers
Poll
Do you send triggered emails?
- Yes
- No
What is a Triggered Email?
A triggered email is an automatic message that is sent to a recipient.
Example: Send a welcome email to a contact when he or she signs up for your email list.
Example: Send a follow up email when a customer clicks on a certain link in an email.
It’s an automation process that allows you to set up your account to reach your target audience without having to create and send individual emails.
Poll
What types of automated emails do you send?
- Greetings (eg. Welcome, Thanks, etc.)
- Transactional (eg. Bills, Receipts, Order Confirmations, Product Activation, etc.)
- Date Triggered (eg. Birthday, Anniversaries, Re-order, Renewals, etc.)
- Shopping Cart Abandonment
- Others
What are the benefits of Triggered Emails?
Save time
Time is money. Rather than signing in to your account and handling contacts one at a time, you can automate the process.
Make a great first impression
Recipients get an immediate response from you, which makes your business and brand look great.
Capitalize on sales opportunities
A new contact can turn into a new customer. Triggered emails help you capitalize on this opportunity quickly and efficiently.
What are the benefits of Triggered Emails?
Provide value to your customer
Show prospective customers that your emails contain valuable information.
Keep customers engaged
Triggered emails keep customers engaged. They can serve as great reminder emails. For example, set up an automated birthday email with a coupon in it.
Examples of Triggered Emails
Welcome email
New contact added to list, trigger a welcome email.
Offer a deal
Examples of Triggered Emails
Welcome email
New contact added to list, trigger a welcome email.
Offer a deal AND reinforce the customer’s decision.
Examples of Triggered Emails
Contest confirmation.
Sign up for contest or drawing, trigger an email to new participant.
Include call to action
Examples of Triggered Emails
Milestone emails
Set up a triggered email for birthdays, anniversaries, etc.
Great way to stay top of mind.
Examples of Triggered Emails
Content offering
If a customer clicks on a certain link within an email you can send them more information in another email.
Examples of Triggered Emails
Follow up email
Provide more information for interested customers.
Examples of Triggered Email
Purchase confirmation
Provide efficient service.
Provide contact info.
Examples of Triggered Emails
Survey or feedback email.
Trigger after a purchase.
Learn how you can better serve your customers.
Explain time commitment.
Tips for Effective Triggered Emails
Write in a conversational tone.
Just because it’s automated doesn’t mean it should sound robotic.
Always include a call to action.
Even if it’s a triggered confirmation email, give customers a way to interact with your brand. For example: “Continue Shopping” link.
Keep it short.
Get to the point quickly. Customers get a lot of emails and don’t have time to read an essay.
Tips for Effective Triggered Emails
Proof read it – proof read it again
You don’t want an automated email to go out with typos or broken links. Check it twice before you schedule it.
Watch your metrics
See what works, what customers respond to and alter your triggered emails to meet those needs.
Try new things
Your business is unique and so are the needs of your customers. Don’t be afraid to experiment with triggered emails.
Juvlon Email MarketingDemo
Let's see how Juvlon helps you schedule Triggered Emails
