B2B Marketers: The Future is Social

  • Published on
    20-Aug-2015

  • View
    362

  • Download
    5

Transcript

<ol><li> 1. B2BMARKETERS: THE FUTURE IS SOCIAL ON THE EDGE: BRISTOL #EdgeBristol @N1colaRay @modernb2b </li><li> 2. TRENDS STRATEGY ENGAGEMENT MEASURING OUTLINE </li><li> 3. 93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS Source: Search Engine Journal </li><li> 4. Source: Useful Social Media, 2014. Taken from Econsultancy Social Media Compendium, 2014 B2B USES FOR SOCIAL MEDIA COMMS MARKETING CUSTOMERSERVICE REPUTATIONMONITORING CRISISRESPONSE PRODUCTDEVELOPMENT EMPLOYEEENGAGEMENT MARKETRESEARCH SOCIALCOMMERCE </li><li> 5. Source: B2B Marketing Magazine, Social Media Benchmark, 2013 STRATEGIC REASONS FOR USING SOCIAL MEDIA 10% NURTURING LEADS 36% GENERATING LEADS 48% THOUGHT LEADERSHIP 54% BUILDING BRAND PRESENCE </li><li> 6. Source: B2B Marketing Magazine, Social Media Benchmark, 2013 TACTICAL REASONS FOR USING SOCIAL MEDIA R&amp;D RECRUITMENT CROSS SELL / UP SELL DRIVING WEBSITE TRAFFIC NEW PRODUCT LAUNCH CUSTOMER SERVICE DRIVING DIRECT SALES CUSTOMER INSIGHT CUSTOMER LOYALTY 13% 14% 15% 16% 16% 55% 6% 1% 6% </li><li> 7. - MORE THAN 60% OF MARKETERS WHO SPEND 6-10 HOURS A WEEK ON SOCIAL MEDIA MARKETING SAY IT HELPS THEM GENERATE LEADS. Source: Social Media Examiner, May 2013 </li><li> 8. B2B BUYERS USE SOCIAL MEDIA TO RESEARCH, VALIDATE AUTHENTICITY AND THEN ENGAGE. Source: Buyersphere, 2013 ENGAGE </li><li> 9. SOCIAL MEDIA NEEDS A CLEARLY DEFINED STRATEGY FOR SUCCESS </li><li> 10. LISTEN ENGAGE REVIEW INSIGHT </li><li> 11. WHEN PEOPLE TALK, LISTEN COMPLETELY. MOST PEOPLE NEVER LISTEN. ERNEST HEMINGWAY </li><li> 12. -RT -JOB -CAREERS OR #BIGDATA OR #DATASCIENCE OR #HIT OR TELECOM OR BIG DATA SINCE:2014-01-01 GEOCODE:51.452468, -2.599115,500KM </li><li> 13. $2MPIPELINE THREE WEEKS </li><li> 14. WORKING THE GROUP </li><li> 15. DETERMINE THE METRICS </li><li> 16. LEADS MQL SAL SQL OPP SALE </li><li> 17. Source: ExactTarget, January 2014 AGREE IS AGREE WILL DON'T AGREE SOCIAL MEDIA MARKETING IS PRODUCING ROI: 34% AGREE SOCIAL MEDIA MARKETING WILL EVENTUALLY PRODUCE ROI: 52% AGREE </li><li> 18. CLEARLY DEFINED THE SECRET: STRATEGY </li><li> 19. IS THE FUTURE SOCIAL FOR B2B MARKETERS </li><li> 20. QUESTIONS NICOLA RAY | MODERN nicola.ray@modernb2b.co @modernb2b 0117 332 6700 </li></ol>

Recommended

View more >