Content Marketing 101An introduction in how to use content togenerate awareness, interest, and action

by @josephputnam

Never take advice from someone who hasn't doneor isn't doing what you want to accomplish.

-Ethan Bloch, Co-founder of Digit.co

My background...

jack.and.lucy

You can always trust a cat guy...

I studied marketing at...

I currently do content marketing at...

And have produced content for...

Among others.

Content examples

146,321 views 35,000+ word guide

4,595 views

So what is content marketing?

Content marketing is the art (and science) ofproducing content people want to consume inexchange for their attention in order to generateawareness, interest, and desire for your product orservice.

My definition

Examples

@texashumor

Why does contentmarketing work?

Because you're producing somethingthat people want to read, watch,consume, and share.

What types of contentcan you produce?

○ Blog posts○ Youtube videos○ Social media content○ SlideShare decks

Types of content

○ Infographics○ Podcasts○ In-depth guides○ Interviews

How do you know ifyou're successful?

You measure it.

○ Pageviews / traffic○ Engagement, i.e. shares &comments○ Email subscriber rate○ Leads generated○ Sales & revenue

How do you get betterresults?

○ Produce on a consistent schedule○ Study headline writing○ Pay attention to what works elsewhere○ Do more of content that works, less of what doesn't○ Take time to promote your work○ Share other people's stuff○ Build key relationships○ Grow your audience (Twitter, Facebook, email)

Content marketing tips

Headline tips○ Study magazine headlines○ Pay attention to what works on other blogs○ Use common headline formulas• Lists• How to's• Why...• Questions○ Be ultra-specific○ Don't give everything away○ Include data

Content examples

@johnathandane

Movoto went from 2,000 to 18,000,000 visits per month intwo years with blog posts like this one.

What kind of skillsshould you be learning?

○ Writing ○ Copywriting○ Wordpress○ Social media marketing○ Conversion rate optimization○ Photoshop (bonus)○ HTML/CSS/Javascript (bonus)

Skills to pick up

Tools of the trade

ResourcesBlogs to read Communities

Books to read

The best in the business

@neilpatel@gregoryciotti @jimmy_daly

@russhenneberry

@kathrynaragon

@kevanlee @seavnvwork @renee_warren

Any questions?

@josephputnamhttps://clarity.fm/joeputnam