CONTENT MARKETINGA 5-MINUTE INTRODUCTION TO

WHY CONTENT MARKETING

THE IMPORTANCE OF SEARCH

▸ Google is the world’s most visited website

▸ 94% of B2B buyers conduct some form of online research as part of procurement (Accenture)

▸ Google algorithms increasingly reward sites that provide quality content

WHY CONTENT MARKETING

HOW CONTENT HELPS MARKETING & SALES

▸ 100 - 200% more customer face time than with traditional forms of marketing alone

▸ 80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement (Content Marketing Institute)

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USING CONTENT TO WIN BUSINESS

▸ Write about what your prospects want to know at each stage of the purchasing process

▸ Make them pay (with data) at relevant points

GET STARTED

USING CONTENT TO WIN BUSINESS

▸ Establish trust and credibility by providing useful information tailored to your key audiences

Goals ChallengesYour Audience-

Specific Message

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TYPES OF CONTENT

▸ Blog posts

▸ Case studies

▸ Infographics

▸ Guides

▸ Checklists

▸ Videos & Podcasts

▸ Articles & Reviews

▸ Presentations

GET STARTED

NEXT STEPS

▸ Review the purchasing process - to identify areas you can support with content

▸ Discuss key audiences, their goals and challenges - so you frame the content effectively

▸ Create a publishing schedule

▸ Create a distribution strategy

Anna is an expert at crafting exceptional copy that meets and exceeds a company’s business goals. Understanding the path to success, she goes above and beyond to lend value and knowledge to the project – resulting in highly effective content strategies that make an emotional connection with the target audience. The result is measureable actions and a clear return on investment.

Jo Medlicott, PR Director, Cognition Agency

LET’S DISCUSS HOW WE CAN ACHIEVE GREAT THINGS TOGETHER

LET’S DISCUSS HOW WE CAN ACHIEVE GREAT THINGS TOGETHER

▸ Anna Gunning

▸ anna@gunningmarketing.co.uk

▸ 07828 536 728

▸ www.gunningmarketing.co.uk