AMAZING BENEFITS OF USING PROMOTIONAL PRODUCTS FOR YOUR BUSINESS
CREATE A LASTING IMPRESSION OF YOUR BRANDPromotional products is a physical representation of your brand. Creating that lasting awareness is manifested by both the execution of gifting and the functionality and durability of the product. While a radio advertisement might last 30 seconds, a promotional product will last months to come.
ACCESSING VALUABLE ADVERTISINGSPACE
Unlike digital advertising, promotional products capitalises on the customer usage of the product. This means that branded products have a greater accessibility to the customers personal environment.
Hence, you are able to generate impressions quite frequently. Whats better is that customer can advertise your brand unintentionally through branded shirts, umbrellas, pens et al.
CREATING AN EMOTIONAL CONNECTIONThe personalisation of promotional products provides an emotional connection with your market. Unlike other promotion strategies, personalised gifts are by far the best way to reinforce brand loyalty.
Think about the reaction of a customer when they receive a personalised letter with a ribbon box in the mail. Their opinion of the brand will skyrocket.
DRIVING EMPLOYEE MOTIVATION, LOYALTY & RETENTION
Infusing employees with the brand theyre working for through promotional products provides a sense of involvement and personal connection to the company. Employees are also the perfect ambassadors when it comes to sharing promotional products and essentially creating brand awareness to their friends and family.
INCREASING PERCEIVED VALUE OF YOUR PRODUCT/SERVICE
Retail brands often use the strategy of offering additional side products to push a primary product. These side products are often promotional products which are inexpensive compared to the profit margin generated from the main sale. You are able to increase the perceived value of the product(s) through these offerings, and essentially convert customers with a more for less mentality.
INCREASING COST EFFECTIVENESS OF YOUR ADVERTISING
Instead of targeting the general demographics in your advertising campaign, hypertarget your ideal customers with promotional products. The cost per impression is only paid once with benefits of greater impact and residual impressions come at no cost. Think about this How many times do I need to run a radio ad to get the person to listen vs. How many times do I need to give a promotional product to get their attention?
INCREASING TRAFFIC TO YOUR COMPANY EVENT
Everyone loves freebies. By offering promotional products for your event, it is almost certain that people are going to take an interest in what youre giving out. Make your brand memorable by running competitions or increasing social media presence before giving away products, essentially immediately generating a ROI.
SHAPING AND IMPROVING BRAND IMAGEThe acting of giving is perceived favourably in most cases by the public and can help elevate the reputation status of your company. Whats more is that you can also shape your brand image too without spending a fortune. This aspect is tied in with how deliver your promotional products and what you deliver. The quality and type of products essentially frames your brand image. Why do you think people go to motor shows? Perhaps not for the interest in cars, but the promotional products they provide are of luxury class.
INCREASING SUCCESS OF COLD MARKETING
Cold approaching is dramatically improved by using a promotional product as a conversation starter. And creating that initial conversation will lead to better brand reputation/image and potential further conversations in order to convert the person into a customer. I personally use bottle opener business cards or business card mp3 players to open conversations networking events.
ARE YOU READY TO USE PROMOTIONAL PRODUCTS TO TRANSFORM YOUR BUSINESS?CONTACT US: IDESIGN@KBRANDS.COM.AU