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Advanced Analytics:Setting and Hitting your KPI’s
#TINTWebinarFebruary 9, 2016
INTRODUCTIONS
Saachi SharmaCustomer Success Strategist
Brad SingleyCustomer Success Strategist
INTRODUCTIONS
Housekeeping• Audio/visual check - please message us if you have
trouble seeing and hearing me• Please post your questions in the Q&A section of the
GoToWebinar widget• This webinar is being recorded and will be shared with
you afterwards along with these slides
INTRODUCTIONS
Goals for today’s webinar• Pre-campaign goal setting• Mid-campaign progress tracking• Post-campaign reflection and action items
Pre-Campaign FAQs• How do we grow our followers?
• How do we get people to post about our campaign?
• How do we generate more brand mentions?
• How do we humanize our brand?
These are certainly important questions that should be considered in the conception of your social marketing campaign.
We recommend considering the social aspect of your project just as important as the other elements such as paid advertising, mailing lists, landing pages, etc.
“
”Make social a
measurement of success
Impressions• Set percentage thresholds to meetPosts by network• Evaluate where your numbers lie currently• Decide if you want to be a content generatorGeolocation• Encourage your audience to check into locations• Always lead by example: check in all your posts too
and use your hashtag just as participants wouldInfluencers• Reaching out to your influencers to post about you
(and post-campaign) to boost your impressions• Reach out to your outspoken contributors who will be
the content generators of your campaign• Users love being recognized by brands. It humanizes
and makes you into a “listening” brand, legitimizing user participation!
Leveraging other analytic tools• Share of voice
• Word correlation
• Vitality of conversation
• Resonance
• Channel growth
Best PracticesPRE-CAMPAIGN
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Our best success stories involve clients creating “buzz” before their campaign via email blasts and social posts. Building awareness leads to increased numbers of posts submitted and impressions made. • Make it as easy as possible for people to find and contribute to that content
• Rotating sliders on the homepage, posts with direct CTAs to your social channels
Influencer marketing is a great way to provide reach and tailor content to your desired audience.• Targeting this group is going to set your campaign up for high impression numbers• Check out influencer marketing agencies if you don’t know where to start
Spreading AwarenessPRE-CAMPAIGN
Post-Campaign Reflections
• Evaluate your results after your campaign to see if you met expectations
• Check Posts by Network to see how your networks performed relative to each other
• Check out your Engagement Analytics if you embedded a web TINT
• Click throughs, scroll downs, and visitors are going to tell you if your content was interesting and if people wanted more
• Use Analytics results as a catalyst to improve your social efforts
• Make action items based on your results
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Q&A____
Fire away! We want to hear from you :)
$50 Amazon Giveaway!____
Drumroll please…
Join our next webinar!____
7 Event Marketing Sins You’re CommittingThu, Feb 25, 2016 11:00 AM - 11:30 AM PST
Details available in the follow up email
