A week in the life of an agency Head of Planning

A week in the life of an agency

Head of Multi-Channel

#MyBloom

www.bloomworldwide.com

About John Murphy I am currently Head of Multi-Channel at Bloom Worldwide. I’m a digital and data specialist with expertise and experience in all forms of digital communications and a data-driven, results-orientated approach to all my work. Aside from having been instrumental in projects that have won DMAs, Marketing Week Engage Awards, BiMAs and more, I’ve featured in Brand Republic, Marketing Magazine, Retail Times and beyond.

#MyBloom


Monday Plans Monday is the day to plan the rest of the week. I’ll have team meetings to make sure everyone knows what they're doing; review all live projects to make sure they’re on track with the insight we’ve delivered, on schedule to hit deadlines and on course to exceed client expectations; and provide some digital consultation to the client services team ahead of any client engagements that may be coming up.

#MyBloom


Tuesday Consultations It’s crucial to regularly check-in with clients to make sure our digital communications are always optimised for customer and business needs.

On Tuesday, I’ll be at a client’s offices giving a presentation on what they should be doing in search,. We’ll also discuss how best to divide budget, and talk through business changes and implementation plans to make sure we’re up to speed on their activity, and the client can go away and make our recommendations happen smoothly and efficiently.

#MyBloom


Wednesday Numbers and performance

#MyBloom

Wednesday – the median day of the work week. What better day to work on some numbers? This might be developing and implementing an attribution model, delivering critical insights from business intelligence, forecasting trends based on historical data, evaluating and reporting on client campaign performance or trying to break my personal record for number of biscuits eaten. Normally it’s the latter.


Thursday Strategy and action

On Thursday, I’ll plant myself in front of a screen and work on some digital strategies. This will involve getting knee deep into some tools (web analytics, social listening, audience profiling, search evaluation and many more) and marrying the information they give me with client objectives to produce trail-blazing strategies. Crucially, I’ll make sure it’s clear what clients need to do to make these strategies happen, so they’re more than just ideas – they’re actionable business plans. I’ll also produce a creative brief or 2, and do some creative concepting to spice up the day and really push for innovative, cutting edge digital activity.

#MyBloom


Friday Presentations There’s always something new happening. And there’s always something newer than that happening too. On Friday I’ll be putting together a presentation for an industry event, press feature or a client’s company meeting on the latest changes and expected developments in digital channels. Or working on a training deck on digital integration, PPC, email or any other combination of digital channels. …then I’ll grab a beer.

#MyBloom


It’s the WEEKEND!

#MyBloom

I like to keep every weekend different (I may have a short attention span!). A weekend could include running, playing guitar, playing hockey, going to some stand-up comedy, or a trip up to London to catch up with friends. There’ll also be some films, a couple of hours of gaming, and catching up on an ebook or two thrown into the mix. I’m even in front of screens at the weekend (my eyes hate me)!

About Bloom

Bloom Worldwide is an insight-driven digital agency specialising in social media, search and content. Insight-driven digital > better results

Clients who benefit from this approach include Toyota across 31 countries in Europe, Wiley Blackwell globally and Butlins in the UK.

#MyBloom

Connect with John

#MyBloom

https://www.linkedin.com/profile/view?id=49976289

@JohnMur3


@bloomworldwide