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JOIN THE CONVERSATION ON TWITTER
#PPC20
@WordStream
MEET THE EXPERTS
Sean CruiseAgency Team Lead
o 9+ years of PPC experience
oCertified AdWords Professional
Jeff WalshSenior Agency Account
Executive
o 4+ years of PPC experience
o Certified AdWords Professional
TODAY’S AGENDA
How to manage more accounts in less time
How to get better results for all of your PPC clients
How to make PPC more profitable for your business
Q&A: Send us your questions!
LET’S LEARN A LITTLE ABOUT YOU…
? ? ?
DO ANY OF THE FOLLOWING HOLD YOU BACK FROM ACHIEVING YOUR PPC GOALS?
a) Bandwidth
b) Results/Efficiency
c) Pitch Process
d) Expertise
e) None of the above
WHAT AREA OF YOUR WORKFLOW CAUSES THE MOST HEADACHES?
a) Search query report management
b) Ad copy optimization
c) Bid management
d) Keyword management/optimization
e) Reporting
ADWORDS PERFORMANCE GRADER
Baseline your AdWords performance
Free, instant PPC audit in under a minute
Grade your AdWords account performance
based on 10 key paid search metrics
Streamline prospecting
www.wordstream.com/google-adwords
TRACK WHAT’S WORKING
Is tracking conversions an
issue?
GET THE WHOLE PICTURE
20-MINUTE WORK WEEK
NEGATIVE KEYWORDS
ADD KEYWORDS
AD COPY
OPTIMIZE KEYWORD BIDS
REVIEW COSTLY KEYWORDS
PAUSE DUPLICATE KEYWORDS
KNOW HOW YOU’RE PERFORMING
SPECIAL OFFERS
a) Live demo of the WordStream Advisor to learn how to manage your PPC in 20 minutes a week
b) 1-1 AdWords Assessment with AdWords Certified Consultant
c) I don’t need help with my PPC
THANK YOU
Sean Cruise
Agency Team Lead
Jeff Walsh,
Senior Agency Account Executive
Benchmark your AdWords account today!
www.wordstream.com/google-adwords
