BLOWING THE F#@K UPInfluencer marketing epic wins, fails, and lessons learned

http://brendangahan.com/

http://brendangahan.com/

http://brendangahan.com/

http://brendangahan.com/

http://brendangahan.com/

http://brendangahan.com/

http://brendangahan.com/

http://brendangahan.com/

WHAT WORKS?

BIGGER ≠ BETTER

MAKE IT THEIR IDEA

CREATE A MOMENT IN TIME

BIGGER ≠ BETTER

4 VIDEOS 750K Views 20K Submissions

INFLUENCERS HUNDREDS OF THOUSANDS OF VIEWS

DISPLAY MEDIA HUNDREDS OF MILLIONS OF IMPRESSIONS

VS

IMPRESSIONS ≠ ENGAGEMENT

100K+ votes

10K+ votes

100K+ votes

10K+ votes

1K+ votes

100K+ votes

RECOGNITION ≠ IMPACT

PRIC

E

QUANTITY

DEMAND

SUPPLY

SCALABLE OPTIONS

SCALABLE OPTIONS 10K channels w/ 50K+ subscribers

BUY LOW/SELL HIGH

MAKE IT THEIR IDEA

FANS = FRIENDS

ARMCHAIR ART DIRECT

DO WHATEVER YOU WANT

INFLUENCERFAN

BRAND

INFLUENCERFAN

BRAND

YOUR CAMPAIGN IS TOTALLY F@#$ing

CRUSHING IT!!!

http://youtu.be/-Xn4TKamUIE?t=45s

COMMUNITY > PRODUCTION

http://brendangahan.com/

https://www.youtube.com/watch?v=mk6KiSyarjM

EXPERIENCES > $$$

CREATE A MOMENT IN TIME

2MM+ BLOG

5.3 TRILLION DISPLAY ADS SHOWN ONLINE EACH YEAR

500 million tweets daily4.75 BILLION SHARED ON FACEBOOK EVERY DAY PIECES OF CONTENT

posts per day

0

25

50

75

100

2007 2008 2009 2010 2011 2012 2013

100 Hours/Minute

SNOWBALL EFFECT

DON’T THINK IN CAMPAIGN

KEY TAKEAWAYS

BIGGER ≠ BETTER

MAKE IT THEIR IDEA

CREATE A MOMENT IN TIME

YOUTUBE IS A DECADE OLD PREPARE FOR WHAT’S NEXT

THANK YOUbrendangahan.com