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1 REMARKS BY Robert Dépatie President and Chief Executive Officer Videotron Ltd TORONTO JUNE 2008 Click to edit Master title style Videotron: Our Progress Over the Past Year Embracing Change: Challenges & Opportunities Enabling Change: A Role for Government

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Page 1: Videotron presentation - Telecom Summit

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REMARKS BY

Robert DépatiePresident and Chief Executive Officer

Videotron Ltd

TORONTOJUNE 2008

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Videotron:

Our Progress Over the Past YearEmbracing Change:

Challenges & OpportunitiesEnabling Change:

A Role for Government

Page 2: Videotron presentation - Telecom Summit

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We’ve Got Plans™

1st in Quebec

1st in Quebec

1st in Canada

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2007 was a landmark yearstrong financial resultssignificant customer gainsintroduction of Canada’s fastest consumer internet servicesour best customer satisfaction levels, ever

Page 3: Videotron presentation - Telecom Summit

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Steady increase in digital penetrationDigital subscribers will surpass analogue this year

reduced network load higher ARPS

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300Ksubscribers

700Ksubscribers

A pre-cursor to IPTV; amazing results

24M

Page 4: Videotron presentation - Telecom Summit

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1M HS Internet customers this yearAnnounced (Feb 08)the fastest consumer internet services in Canada

50 Mbps & 30 Mbps

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Quebec has Canada’s highest adoption of VoIP services - Statistics Canada

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The direction is good; MVNO model showed some promise, but …

Watch this space!

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Last fall, Industry Minister Jim Prentice unveiled some significant changes to Canada’s wireless marketplace – changes similar in most respects to the suggestions we raised in this very forum last June.

Great job Mr.Prentice

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Most of our customers have choose to bundle their services

Innovative service interaction enhancements

softphonecaller ID on tv

Cable telephony -a key driver

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the Customer ExperienceHow will ‘what we do’ effect our customers? How can we bring the Best Experience Possible to our customers?What can we do to improve our product, our service to better serve our customers?

Videotron’s success is driven by customer satisfaction

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95%95% 95%95% 96%96% 97%97%

1Q07 2Q07 3Q07 4Q07Respondents replying: Satisfied and Very Satisfied Source: Léger Marketing

Our customer satisfaction results show that our focus is working

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(%)

48

68

55

54

49

48

47

42

37

Source:

The IPSOS Canadian Inter@ctive Reid Report 2008

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Internet behavior is changingDownloads up – more often, bigger filesUploads up - more often, bigger filesRatio is shifting too; more uploadsInternet is not just about the computer

Viewing habits are changingVideo on Demand use is soaringThe ‘centre’ (television) is shifting Television is not just about the TV

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Technology is giving us the tools to do moreMore ConnectionsFaster Speeds - More BandwidthServices Integration

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Economic models should shiftChange in customer demandChange in technologies

little change in industry structurelittle change in economic models

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A. Producers/Copyright HoldersB. Television BroadcastersC. BDUs [Cable/Satellite Distributors]D. Consumers

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Page 12: Videotron presentation - Telecom Summit

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The television “channel” — a core concept

the first 30 years up to 13 channels

the multi-channel world100’s of channels

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Videotron’s new iteration of the classic Maxwell tape experience

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Come to our store, our (digital) shelves are full ...

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Page 15: Videotron presentation - Telecom Summit

Games

PDAMobile Devices

HD-PVR

InteractiveMobile Applications

AlarmMonitoring

HD-IPTVDigital Cable

HS Internet

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Access speeds evolvingTraffic throughputs expanding

the impact of HD will be profound

“if ... all of You Tube’s users were to upload their videos in high definition, it would nearly double U.S. Internet traffic - MIT Technology Review, May/June 2008

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… More and more in Canadian broadcasting, the consumer is in charge. BDUs and programmers must be able to respond to the evolving expectations, tastes, and demographics of Canadian viewers. In order to meet the challenges in the years ahead, above all licensees will need to have the flexibility to react quickly and creatively to the opportunities and challenges they encounter, and not be burdened by detailed or unnecessary regulations.”

from CRTC Notice of Public Hearing 2007-10, paragraph 11

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Assessing, developping, researching new waysRecognition that the current models must change

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Content ConnectivityIP ConnectivityCustomer Connectivity

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REMARKS BY

Robert DépatiePresident and Chief Executive Officer

Videotron Ltd

TORONTOJUNE 2008