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Rural Banks Leveraging Mobile M ney to Increase Access to Banking Services
5th Mobile Commerce Summit 2012 Fullerton Hotel, Singapore 03.21.2012
Roselle M. Hernandez Mobile Phone Banking Specialist RBAP-MABS Program, USAID
TheMABSProgram
TheMicroenterpriseAccesstoBankingServices(MABS)Programis
anRBAPprogramsupportedbyUSAIDthatprovidestechnicalassistanceandtrainingtoruralbanksinmicrofinance
bestpracCces.Itisdesignedtodevelopthecapability
ofruralbankstoprofitablyprovidefinancialservices‐loans,deposits,
insurance,moneytransfersandmobilebanking‐formicroenterprise
clients.
Indicators
Status:Dec2011
#Banks&Branches 100/1,300
#Micro‐LoansDisbursed 3M
#Micro‐Borrowers 950,000
Amt.LoansDisbursed $900M
#Micro‐Depositorsmanaged
1.4M
#Microinsuranceclients 450,000
TheRuralBanks…
LUZON
VISAYAS
MINDANAO
Most rural areas have limited access to financial services.
Rural banks are ideal Financial Institutions to facilitate access to banking services for rural and lower income individuals.
There are 600 rural and cooperative banks throughout the Philippines with over 2,700 branches/units serving more than 85% of all municipalities.
MobilePhoneSubscribers
(WorldProjecCons)
2011(ITU):4.6Billion
2012(ITU):5.6Billion
MobilePhoneSubscribers(Philippines)
>90%penetraConrate>90millionsubscripCons
MobilePhone
Subscribersvs.BankAccts(Philippines)
Philippines:“TextCapitaloftheWorld”
1998 2011BankAccts >23M >34MMobileSubs>1.7M >90M
MobilePhoneIndustry
GrowingsubscriberSCffcompeCConreducingcostsAffordablehandsetsGrowingmobilemoneyplaforms(GCASH/SmartMoney)
OpportuniCesfortheuseofMobileMoneythroughRuralBanks
RemiianceBusiness
GrowinginternaConalremiianceatPhP20Bfor2011DomesCcremiiancesTransfermethodsincreasinglyusingMobileMoney(GCASH/SmartMoney)
RuralBanks
>40%ofpopulaConintheruralareasRuralbankshave2,700branches&otherbankingofficesMoCvatedasanindustrytogrowtoscale
PreparingRuralBanks&MFIstoPromoteMobileMoney&MobileFinancialServices
MobilePhoneismorethanjustaPhone…
WithMobilePhone,youcannow…
ReduceCost
GreaterEfficiency
ImprovingOutreach
IncreaseDeposits
TheBusinessModelforRuralBankstoofferanduseMobileMoney
PilotTests:IssuesandLessonsLearnt
Acceptanceandfearoftheuseof
technologyespeciallyamongelderlyclients
LackofMobileMoneyOutletsorsource
especiallyintheruralareas
Howtoreachclientsinremote
communiCes‐awarenessand
informaConcampaign
ValueProposiConforClients,Merchants&
Customers
WorkingwithNetworksofMFIs(RuralBanks)–canbekeytooutreach
Increasingofvolumeandusageofmobilemoneyintheruralareas.
OvercomingCash‐in/Cash‐outConstraintsinRuralCommunity
LarryBat‐ao,CanClanBankMerchant‐DepositandproviderofGCASH
BankidenCfiedLocalMerchantsand
assistedthemtobecomeMNO
licensedMobileMoneyAgentsin
ruralcommuniCes
RuralBankGuidelinesforSelecCngMerchantsasMobileMoneyAgents
Depositor AcCveGlobeSIM RegisteredtoGCASH Stablebusinesswithsufficientcashflow WillingtoservebankclientswithintheareaandtofollowKYCrequirements
Willingtofollowstandardprocedure&transacConfees
WillingtocomplywithMobileMoneyIssueraccreditaConprocess
OvercomingCash‐in/Cash‐outConstraintsinRuralCommunity
Bankestablishedkiosks,sub‐offices,andotherbusinessoffices(OBOs)to
provideCash‐InandCash‐Out
OvercomingCash‐in/Cash‐outConstraintsinRuralCommunity
Know‐Your‐Customer(KYC)Challenge
Challenge: NeedtosimplifyKYCinruralareas
ProposedSoluMons: StandardizedID/ATMCardissuedbytheruralbanksinpartnershipwithGXI–FaceCard
FaceCardusedforKYC FaceCardmayalsobeusedfordiscounts,perks,promos,loyalty,etc.
DevelopingMobileMoneyEcosystemsCommitmentofBankManagement
DevelopmentofMobileMoneyEcosystemSufficientCash‐In/Cash‐OutAgents/Resellers
CreaCngAwarenessoftheuseofMobileMoneyPromotethevalueproposiConforbusinesses,clients,andcustomers
Thank Y u! 5th Mobile Commerce Summit 2012
Fullerton Hotel, Singapore 03.21.2012
Email: [email protected]
Websites:
www.rbapmabs.org www.mobilephonebanking.rbap.org
www.youtube.com/RBAPMABS