Do Customers Really Want to Connect with you online?
According to new shopper marketing research from WPP's Geometry
Global, 40% of Internet users across the world dont see any point
in friending a brand online.
About half of respondents in the study said they are interested
in brands sharing other users brand or product experiences with
them .Brag A Bit
42% said they want brands to help them make better product
choices.Solve My Problem.
About a quarter of the studys respondents check product reviews
in social networks on their mobile phones.
37% want brands to respond to their comments and feedback,
whether positive or negative.
Monitor Your Online ReviewsFeed the FunnelBe RealAsk Your
Audience
