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SUMMER CAMP LAST MINUTE MARKETING YOUR
TRAVIS ALLISON, GO CAMP PRO
MEET TOM
MEET TOM
YOU KNOW HOW…
THERE IS A WAY TO MOVE
BUT WHAT IF…
THE MISSION
THE MONEY MOVES
LUCKILY
KNOW YOUR WHY1.
THEY BUY WHY YOU DO IT.
PEOPLE DON’T BUY WHAT YOU DO,
FOCUS ON EASY WINS2.
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BUYING CAMP PROCESS
WE NEED SOMETHING FOR OUR KID TO DO THIS SUMMER
WE NEED SOMETHING FOR OUR KID TO DO THIS SUMMER
WE’RE GIVING THIS CAMP OUR MONEY AND OUR TRUST
WHAT ABOUT THIS CAMP THING?
WHAT ABOUT THIS CAMP THING?
THAT’S STUPID -THEY’LL PROBABLY DIE
WHAT ABOUT THIS CAMP THING?THESE PEOPLE WE TRUST SEND THEIR KIDS TO CAMP…
THAT’S STUPID -THEY’LL
PROBABLY DIE
WHAT ABOUT THIS CAMP THING?
THAT’S STUPID -THEY’LL
PROBABLY DIE
LET’S FIND OUT MORE
THESE PEOPLE WE TRUST
SEND THEIR KIDS TO CAMP…
WHAT ABOUT THIS CAMP THING?
I THINK WE CAN TRUST THESE PEOPLE WITH OUR BABY
THAT’S STUPID -THEY’LL
PROBABLY DIE
LET’S FIND OUT MORE
THESE PEOPLE WE TRUST
SEND THEIR KIDS TO CAMP…
WHAT ABOUT THIS CAMP THING?THESE PEOPLE WE TRUST
SEND THEIR KIDS TO CAMP…
LET’S FIND OUT MORE
I THINK WE CAN TRUST
THESE PEOPLE WITH OUR BABY
I HAVE A QUESTION FOR THE DIRECTOR
THAT’S STUPID -THEY’LL
PROBABLY DIE
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Last Year’s Campers
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GET THE CAMPERS YOU NEED.3. USE THE CAMPERS YOU HAVE TO
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Last Year’s CampersTheir Friends
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Last Year’s CampersTheir Friends
Camp Alumni
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ying
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Last Year’s CampersTheir Friends
Camp Alumni
Focus Zone
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ying
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I HAVE A QUESTION FOR THE DIRECTOR
How Well They Know You0 100
100
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Last Year’s CampersTheir Friends
Camp Alumni
Strategic Partnerships
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ying
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How Well They Know You0 100
100
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Last Year’s CampersTheir Friends
Camp Alumni
Strategic Partnerships
Email Marketing Prob
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ying
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SPEND SMART4.
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ying
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Last Year’s CampersTheir Friends
Camp Alumni
Strategic Partnerships
Email Marketing
Everything Else: FB/Google Ads, Camp Fairs, Radio/newspaper ads
CLV
CLV
= camper lifetime value
TUNE UP YOUR WEBSITE5.
TIGHTEN YOUR BRAND6.
TO SUCCEED IN MARKETING YOUR SUMMER CAMP REMEMBER TO
@CampHacker
S.E.R.V.E
STORIES
TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E
EXPECTATIONS
TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E
RELATIONSHIPS
TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E
VISUALS
TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E
EXPERIENCE
TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E
TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E
Stories
Expectations
Relationships
Visuals
Experience
WEBSITE/HOSTING/EMAIL COMPANIES
A TALE OF TWO
DO YOU TRUST?WHICH ONE
GET RID OF
INSIDER LANGUAGE
CAMP INSIDER WORDS
▸Magic
CAMP INSIDER WORDS
▸Magic
▸Traditional
CAMP INSIDER WORDS
▸Magic
▸Traditional
▸Residential
CAMP INSIDER WORDS
(NESTLED)
CUT
CLUTTER
I TELL THEM NOTHINGIF I TELL THEM 3 THINGS,
GET YOUR STAFF INVOLVED7.
GIVE THEM
TOOLS
REWARD YOUR KARENS8.
BE USEFUL9.
GO FOR THE RE-UP10.
Photo: Bill Wadman
REMEMBER THIS?
FIND EASY WINS2.
TELL YOUR STORY11.
OF TIPS AND TRICKSfor last minute marketing
LOTS
QUALITYCONSISTENCY TRUMPS
OR…
GOOD ENOUGHPERFECT IS THE ENEMY OF
<DEEP BREATH>
CIRCUS THAT COMES TO TOWNBE THE
~JAMES DAVIS, GO CAMP PRO
BE THE CIRCUS
BE THE CIRCUS
April Insanity
THEN GETGIVE,
LOCAL SEO VIDEOS
THE REVIEWSRULE
‣ FACEBOOK PAGE ‣ GOOGLE ‣ YELP ‣ CAMP RATINGZ
TO GOOD USEPUT YOUR SURVEYS
ADVERTISINGBE SMART ABOUT
‣ FACEBOOK PAGE ‣ GOOGLE ‣ LOCAL RADIO ‣ ***MOVIE THEATRE
How Well They Know You0 100
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abili
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Bu
ying
Cam
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100
0Everything Else: FB/Google Ads, Camp Fairs, Radio/newspaper ads
THAT’S STUPID -THEY’LL PROBABLY DIE
CAMP STOMPING GROUND
THEY BUY WHY YOU DO IT.
PEOPLE DON’T BUY WHAT YOU DO,
RIGHT PARTNERSFIND THE
WHO’S CURRENT CUSTOMER IS YOUR NEXT CUSTOMER?
‣ KIDS SHOE STORE ‣ CONSIGNMENT STORES ‣ CLUBS ‣ DENTISTS/ORTHODONTISTS ‣ PAEDIATRICIANS ‣ SPECIALTY HEALTH STORES ‣ GROCERY STORES/CO-OPS
MEDIA RELEASEWRITE A TIMELY
IF PEOPLE AREN’T TALKING ABOUT YOU, IT’S ‘CAUSE YOU’RE BORING.
Seth Godin
PITCH A STORY
TRANSFORMATION STORIESTELL
FIVERR.COMRUN WILD ON
‣ SPOKESPERSON ‣ INSPIRATION ‣ POSTERS
‣ SPOKES PERSON ‣ INSPIRATION ‣ POSTERS ‣ MARC'S
ANNOUNCEMENT
COMMUNITY CENTREBE THE
‣ COMMUNITY EVENT AT CAMP FOR FREE (WITH STAFF)
‣ COTTAGERS DAY ‣ PARTNER WITH A LOCAL
PARENTING GROUP AND HOST THEM
‣ HOME SCHOOLERS ‣ QUILTER'S SPACE
thank [email protected]@camphacker
