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E f f e c t i v e S t e p s F o rE m a i l P l a n n i n g8
Step #1Define Your Strategy
If you want to create an email campaignthat delivers real results, you have to startwith a clear objective.
Step #2Prepare Your List
Ensure that you have permission to emailthose on your list.
Step #3Write Your Copy
Providing your subscribers with relevantinformation is key to your success.
Step #4Design Your Email
Placing your offer above the fold, designingfor mobile, and ALT tags for images arejust a few of the best practices for goodemail design.
Step #5Prepare The'Envelope'
If you want your email opened, start with aname/brand that is recognizable to thesubscriber.
Step #6Review and Test
Your Email
Test, test, and retest (we can’t say thatenough). Test for rendering in variousemail clients and ensure your links areworking, just to name a few options.
Step #7Send Your Campaign
Get the most out of your email campaign byutilizing features like social share and GoogleAnalytics.
Step #8Review Your Results
Use behavioral data from your email reports toyour best advantage in future email campaigns.
What ' s t h e numbe rone s e c r e t t osu c c e s s f u l ema i lmarke t i ng?
S e n d t i m e l y , t a r g e t e d , r e l e v a n te m a i l s t o s u b s c r i b e r s w h o h a v er e q u e s t e d t h e m .