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A short guide for webmasters to get mastery over white hat SEO techniques
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Steps To Effective SEO
A short guide for webmasters to get mastery
over white hat SEO techniques
The Importance of SEO
• Google is getting around 3 billion searches per day
• Around 95% searchers don’t visit second page
• It is necessary to be on the first page for your niche keywords
How Will You
Compete?
Where Do You Stand?
• Publish original, authoritative, and compelling content
• Go ahead from just satisfying the searchers –SURPRISE THEM
• Use Images, Videos, and other forms of multimedia
• Write for web visitors – NOT FOR SEARCH ENGINE CRAWLERS
• Make content worth sharing – engage with your readers
• Make your website an authority in its niche
• Search Engines love authority websites
• Consult an ethical and professional SEO company UK
How to make your website authority in its niche
Ensure it contains
• Unique, professionally written, authoritative, and useful content
• Lots of informed opinions
• Deep analysis of emerging trends in its niche
• Useful multimedia contents like video, images, Ppt, etc.
• Social sharing features
• Discussion among visitors
Let Search Engine crawlers find your content easily
• Use ‘Fetch as Googlebot’ in Google Webmaster Tools• Submit XML Sitemaps• Provide flawless internal linking structure• Use rel = ‘canonical’ to avoid duplicate content
penalty• Get backlinks from other quality and authority
websites• Clean URL• Use redirects wisely (301 and 302)• Keep checking crawl errors data • Efficiently handle any crawl error data you find in
Webmaster Tools
• Design an SEO optimized and user friendly website
• Keep yourself updated with Google Quality guidelines
• Provide impeccable user experience
• Easy navigation and efficient internal linking are must
• Ensure your website is loading fast
• Search engines love fast loading websites as it enhances the user experience
• Keep updating your website and content
• Ensure your website is cross browser compatible
• What Words Your Customers Are Using to Find You
• KEYWORD RESEARCH • Do exhaustive keyword research• Use Google Adwords Tool and Insights • Find out keywords in your niche with low
competition and high volume searches• Make a list of keywords and individually
research on them• Result oriented keyword research is
crucial • Write unique, useful, and SEO optimized
content around these keywords• Don’t spam – Write for users not for
search engines• Use a reputed and affordable SEO
Company UK
Use SEO Tools
• XML Sitemaps• HTML Sitemaps• RSS Feeds• Google Webmaster
Tools• Bing Webmaster
Tools• SEOMoz Pro
Get Quality Backlinks
• Use link cautiously
• Backlinks are important
• It is like a reference
• Quality backlinks mean better value of the reference
• Never indulge in link exchange, paid link, etc.
• Your website and content can bring natural and organic link
• Go for guest posting