An item Find out what customers

needSatisfy the needs of peopleIntangible or tangible as it

can be in the form of services or goods.

How much did it cost you to produce the product?

What is the customers’ perceived product value?

Do you think that the slight price decrease could significantly increase your market share?

Can the current price of the product keep up with the price of the product’s competitors?

Distribution channel Convenient Easy access Viewable

Communication Advertising, Sales promotion ,Direct

selling…… Boost brand recognition and sales Reach your potential audience and

buyers Differentiation becomes

a key goal

The execution of the service well-tailored process in place to

minimize costs provide a unique experience Define a process clearly for the

service provider

Presence and establishment The location of the service delivery The level of comfort and attractiveness

of a service

PHYSICAL EVIDENCE

People define a service The company’s employees Right person at the right place Customer satisfaction

P E O P L E