4 Ps of BRITANNIA
Team Members Smriti
Singh Rajiv Kumar Preeti Singh Reedhima
HISTORY OF BRITANNIAA biscuit company was started in 1892 in
Calcutta (now Kolkata) with an initial investment of Rs. 295. The
company we all know as Britannia today. In 1979,Britannia Biscuit
Company was renamed as Britannia Industries Ltd. Forbes Global
rated Britannia, One amongst the Top 200 small companies of
world.
The
Economic Times pegged Britannia Indias 2nd most trusted brand.
In 1983, it crossed the Rs. 100 cores revenue mark. In Indian
Biscuits market, Britannia is highest selling in term of value,
followed by Parle and ITC. And now-a-days it has covered a major
part of market.
Products
Products of BritanniaNutriChoice
5 Grain Biscuit Tiger Banana NutriChoice Sugerout Treat Fruit
Rollz Britannia 50-50 Pepper chakkar 50-50 Maska Chaska Daily Fresh
Bread ,Cakes,Rusks Shubh Kamnayein Marrie Gold ,etc.
Products featureBritannias
product comes under undurable goods The product comes in
different size as well as shape
Products
features are:-Good for health -Tasty -The product are available
in attractive packaging
-Products are of good quality. -Product are available in a
number of variant.
-Product are also provides development food children.
Price
Price of BritanniaThe
price strategy of Britannia are:Market-Pnetration Pricing for
the products like Tiger Product Quality Leadership for products
like Good Day and Treat Special Event Pricing in festive season
Price RangeProduct name Britannia good day coconut butter
biscuit Good day Good day Chaco-nut cookies Good day Good day Marie
gold weight 180gm 90gm 90gm 180gm 180gm 337gm price Rs 35 Rs 12 Rs
15 Rs 23 Rs 23 Rs 25
ContRs 15 Rs 10 Rs 7 13 Rs 5 Rs 22 Rs 38 Rs 10 Rs 20
Milk bikis milk cream Milk bikis Milk bikis Marie gold Marie
gold Yummy choco cakes Nutri choice hi fibre Treat choco Pure magic
chocolate creme
89 gm 128 gm 85 gm 171 gm 69 gm 145 gm 250 gm 67 gm 150 gm
ContMilk bikis Milk bikis Tiger jim jam Treat orange Nurti
choice 128 gm 178 gm 80 gm 100 gm 100 gm Rs 10 Rs 25 Rs 5 Rs 14 Rs
15
ContMarie gold 50-50 50-50 Maska Chaska 50-50 50-50 Nice time
69gm 165 gm 66 gm 113 gm 65 gm 133 gm Rs 5 Rs 16 Rs 10 Rs 10 Rs 7
Rs 14
Promotion
PromotionBritannia
promotes itself through: Advertisements-Television, newspaper
magazines, etc. Sales Promotion-small pack of 50-50 with Good Day
,free gift pack in festive seasons, rural marketing fair.
Events-Britannia Khao World Cup in 1999, Lagaan match in 2001, etc.
Interactive web site.
Television ads
Film.mp4
Print Ad
PLACE
Britannia
product is available in all over India .vBritannias
all the product we can find in every place like rural market as
well as urban market , in short it is available every where .
vBritannia is available in small stores to big retail outlets .
v
Manufacturing unit Uttaranchal Delhi Chennai Kolkata
Britannia
plans to set up contract manufacturing units . Strategy to set
up new contract manufacturing units at least at 35 locations in the
country in the next two to three years,
Consumer distribution channelManufacturer
vNorth West
South
East
Distributor
Whole seller
Retailer
Consumer
Britannia overseas
B ri n n i i S riLa n ka . ta a n B ri n n i i M i d l ta a n d
e E a st
THANK YOU
