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7 P’s on education: KCD dept of management dharwad.

7 p's of marketing mix on educational institue

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Page 1: 7 p's of marketing mix on educational institue

7 P’s on education:

KCD dept of management dharwad.

Page 2: 7 p's of marketing mix on educational institue

7 P’s on education:

By Riders:kksslp fb group

Page 3: 7 p's of marketing mix on educational institue

In service sector as we are chosen theeducation sector and now we are coming up withan institute of a nursery which is named as “KIDZHOME”

The logo of the KIDZ HOME:

1.Product:

We targeting only 30 to 40 students for each batch.Our working hour is from 9.30 am to 1.30 pm.

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A child appreciates a beautiful classroom. child likes to feel at home. Qualified, experienced, trained, innovative, caring & extremely

patient teachers.

Spacious playground with all outdoor game kit.

We provide an opportunity for children to explore and interact.

Serve hot, delicious and nutritious food everyday.

Quality education with devotion, discipline and obedience.

Encouragement to take part in all sports activities.

Lots of educational play toys for children.

Beautifully arranged annual function every year.

Counseling for parents on child related topics, e.g. child diet,

child psychology, child parent relationship etc.

Features:

Page 5: 7 p's of marketing mix on educational institue

It is determined by a number of factorsincluding competition, service quality, placement,reputation of the institution, private or publicownership, infrastructure, facilities provided,location of the institute, mode of education, brandname of the educational institution etc. Here,price reflects the quality of services provided tothe students.

2. Price:

Page 6: 7 p's of marketing mix on educational institue

Heads Amount in Rs

Admission fees: Include Uniform, learning materials.

LKG = 8000 (p.a)UKG = 7500 (p.a)

Bus facility : 900 p.m

Food:Include: Break fast &

lunch

1200 p.m

OTHERS

Page 7: 7 p's of marketing mix on educational institue

3 Place:

Place represents the location where aneducational institute is established. It is oftenreferred to as the service centre. If the instituteis located at a Metro city, it will provide muchmore competitive edge, than if it is located inrural place. So, place is also a vital promotionaltool for them.

So we planned to establish ourinstitution in city multi location those are HUBLIAnd DHARWAD, where we can get more numberof kids.

Page 8: 7 p's of marketing mix on educational institue

4 Promotion:

We promoting our nursery through the differentadvertisement media:

1. Media advertisement (news paper, T.V, F.M,magazines)

2. House visiting

3. Coffee cup advt

4. Advertising in malls (U mall, Urban Oasis, Oswal)

5. In door and out door advt in city busses

6. Advertisement in ticket back side (Rock gardenWonder la)

7. Advertising through Theaters

Page 9: 7 p's of marketing mix on educational institue

Here, the people mean teaching fraternity andnon-teaching community directly and indirectlyassociated KIDZ HOME. Satisfaction and retentionof the students solely depends on the way theteachers are in a position to deliver their bestservices to them. Teachers are not treated as ‘guru’,rather they are known as their parents.

Considering the necessities we are selectingfemale D.ed, TCH, or any degree holder candidatesfor our KIDZ HOME. Because female candidatenourish the children's in soft nature also they knowthat how to treat & convince the kids.

5 People:

Page 10: 7 p's of marketing mix on educational institue

5 People:

People’s Num Qualification Experience required

Principle (female) 1 M.A/ M.com/ M.sci,/Candidate

Exp 4 to 6 yr (in education sector)

Clerk’s 2 Any degree Exp 2 to 4 yr

Number of teachers(female)

6 TCH, D.ed, Any Degree holders.

Exp 2 to 4 yr

Care takers (Female) 4 S.S.L.C Exp No need(age 23 to 35)

Peons' 2 S.S.L.C Exp no need(age 25 to 35)

Security gourd (male) 2 Physically Good Exp NO need(age 25 to 35)

Workers:Driver & Cleaner(male)

2 Minimum 4 years of driving experience in heavy vehicle

Exp 2 to 4 yr

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If the service process is hassle free, simple,understandable, student friendly and technologybased, it will definitely make the institution withdifference.

In KIDZ HOME the service is not only toprovide the knowledge and teaching, also look afterthe children's were it is not so easy. So that wepointing only those teachers who can understand andhold the children’s.

6.Process:

Admission process :1. Application form 2. Interaction with Child And parents3. Send letter of choice

Page 12: 7 p's of marketing mix on educational institue

List of Documents to be Produced by the Parents at theTime of Admission:

1. Date of Birth Certificate of the Child

2. Medical Certificate of the Child (for children with

special needs)

3.Pass Out Certificates of Father/Mother (School,

Graduation, Post graduation etc.)

4. Proof of Residence

Page 13: 7 p's of marketing mix on educational institue

It is the direct sensory experience of aservice that allows a student to measure whether heor she has received adequate facilities by theeducational institution.

Following are most essential physical evidencefor our KIDZ HOME: Building (attractive infrastructure )

7.Physical Evidence:

Page 14: 7 p's of marketing mix on educational institue

Class rooms

Office room

Computers

Play ground

Play home where kids

will get all playing

materials.

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