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@alansky
+5 Things for Today +5 Things for Tomorrow
5.8.2015
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8/14/04 4/16/07 11/11/07
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3
Mobile Impact
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4
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mobile marketing today
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mobile marketing today
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7
Marketing Today
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Buyer Today
Mobile Empowered
Digitally Driven
Socially Connected
“Some bigger customers will go all the way from pitch to
close without a face to face meeting.”
– Anneke Seley
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250 Companies
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mobile marketing today1,800+ Companies
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11
Mobile’s Impact on
Marketing Today
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mobile marketing today
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2010
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2013
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2015
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2015
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2020?
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Do Downloads Matter?
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Dark Side of Growth Hacking
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2015
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App Usage 18+
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22
Who has these apps on their
phones right now?
Show of Hands
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23
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24
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25
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26
Millennials
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27
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AdTech
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Geo Targeting
New ways to target based on geography:
1. Target By Address
2. Target by Venue
3. Exclude By Address
4. Everyone In This Location
5. People Who Live In This Location
6. People Recently In This Location
7. People Traveling In This Location
Facebook knows where you live and they know your current location. They
also know that your current location is more than 100 miles from your
home.
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Facebook Atlas
1. Solving the cookie problem across mobile and web
2. Gives advertisers access to Facebook's targeting precision across the
entire web, wherever consumers access it.
Consider this use case: Marketers could leverage Facebook targeting to
reach a consumer on ESPN.com, and then use Facebook's Audience
Network to reach that same consumer on ESPN's SportsCenter app.
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Programmatic (RTB)
Buying of specific audiences using lots of data to
figure out the right ad, the right person, the right
time. And machines will simply handle all of the
process involved in buying media:1. Premium inventory, mobile and video platforms are
all moving to automated, data-driven platforms that
can access consumers at all points in the purchase
path.
2. These technologies still need to solve for core,
persistent weaknesses: viewability, attribution,
scaling quality inventory
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Predictive Analytics
In 2015 marketing is all about leveraging insights from big data to
determine your next customer.
Pulling in thousands of variables to predict your most likely prospects in a
way that has never been easier.