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Trends & tips for emerging leaders in the nonprofit human services sector
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Nonprofit Leaders of Tomorrow :
4 Things You Should Know Carol Loftur-Thun
CEO and Executive Director, The Women’s Center
4 Trends Government
outsourcing of social services & proliferation of nonprofits
National debt & aging population
Growth of Internet & social media
Professionalization of social services
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Government Outsourcing & Proliferation of Nonprofits
Less costly, reduced liability & more accountability
Leverages in-kind donations & volunteers
Are nonprofits doing government’s job?
One result: more & more nonprofits—58,000 new 501(c)3 applications to IRS in 2008 alone
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
National Debt & Aging Population
• Looming hard choices for society—social security & Medicare costs
• Population shift to older, conservative demographic
• Aging population with higher health care costs
• Government cuts in human services makes increased cuts & competition for nonprofits almost inevitable
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Growth of Internet & Social Media Revolutionizing
communication & commerce
Revolutionizing political campaigns
Creating fast-paced true marketplace & democracy?
Provides new powerful communication, organizing, education & fundraising tools
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Professionalization of Nonprofits Nonprofit graduate
programs
Medical model
Compartmentalization & specialization
Those served are now “clients” & “patients” instead of people
Demographic shifts & volunteering trends
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
4 Challenges
A new “Pink Ghetto”?
Undervalued & under-resourced
Getting a voice at the table
The nonprofit leadership challenge
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
The New “Pink Ghetto”? Traditionally teaching & nursing
were the “pink ghetto”
Lower salaries in nonprofits than other professions
Mostly women fill nonprofit positions, especially in smaller organizations
Human service nonprofits serve children, elderly, sick, poor, people of color—those often marginalized in society
Are nonprofits the new “Pink Ghetto”?
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Undervalued & Under-resourced Nonprofits often seen as just
“charities”
Nonprofits have to “beg” for money
Short-staffed, inadequate facilities, little working capital, lower salaries than government or business
Always “changing water into wine”
Toughest jobs out there—best & brightest work harder with less to get more done
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Need a Voice at the Table
Just like in “pink ghetto” professions, nonprofits have little power or say in big decisions
Nonprofits need a “voice at the table”
Third Sector with Business & Government
Largely ignored in decision-making—recent health care debate is an example
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
The Leadership Challenge Long hours, low pay & lots of
pressure
It’s running a business with more accountability, higher standards, & fewer resources—”a levitation act”
Only business where more customers equals less resources
¾ of EDs will leave jobs - but not nonprofit sector – within 5 years .
Boards & funders contribute to ED burnout.
EDs believe they make significant financial & family/work-life sacrifices to lead nonprofits (Daring to Lead 2006, Meyer Foundation & Compass Point)
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
4 Opportunities Social media &
Internet
Nonprofits are the Third sector
Solving the leadership challenge
New business models
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Social Media & the Internet New ways to educate,
fundraise, recruit, organize
Email, Facebook, Twitter
The Obama campaign model
Pepsi Challenge & Lilith Fair Competition
SaveWEAVE campaign
Razoo Give2Max day
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Nonprofits are the Third Sector Nonprofit Congress
V3 Campaign
Nonprofit Roundtable in DC--Beyond Charity: Recognizing Return on Investment
Politicians need to see votes & businesses need to see customers when they see nonprofits
Organizing the sector to achieve political & economic muscle is key
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Solving the Leadership Challenge Innovate new leadership
styles & forms
Collaborative leadership
Job-sharing; Sabbaticals; Co-EDs; 9 month jobs; higher pay; more resources so better work/life balance
Challenge boards to become more savvy, more realistic, more skilled
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
New Business Models for Nonprofits Likely consolidation of
nonprofits
Get more efficiency—bigger bang for the buck
Use full range of strategic alliance options for nonprofits
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
4 Skills You Need In Your Toolbox
Finance & accounting
Management
Social media
Communications & marketing
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Finance & Accounting Can you read a balance
sheet?
What is ROI?
How about debits & credits?
Can you put together an Excel spreadsheet budget?
Financial acumen is a must for nonprofit management & program management
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Management
Formal management skills are critical for performance—for example:
Forming, Storming, Norming & Perfoming = Group Development
Tannenbaum-Schmidt Leadership Continuum from collaborative to authoritative & Situational Leadership
Powerpoint, business writing, meeting facilitation, people skills, etc
Nonprofit leaders must speak the language of business & government too
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Social Media & Networking Stay abreast of
technology as a powerful tool in your toolkit
Facebook, Twitter, Linked-In, Blogging
Will keep evolving
Innovate & envision new ways to connect with those we serve & those who support us
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Communication & Marketing Top communication skills are the
gold standard for leadership
Need ability to advocate, persuade, sell, & most of all listen
Written, verbal, visual & non-verbal communication skills plus active listening skills key
Crowded world of information—how can you make your message stand out?
Branding & marketing—if you don’t know it, learn it
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center
Wrapping Up
Pursue lifelong learning—”if you’re not learning, you’re dead”
Make time to stay abreast of strategic trends, challenges & opportunities
Look for intersections & synergies, and realize change is the norm & will accelerate
Practice the “jiu jitsu” of turning crises into opportunities
Carol Loftur-Thun, CEO and Executive Director, The Women’s Center