Katie ScheplerManager of Digital Communications

5 Secrets to Success �Through Social Media

Become our Bestie

5LINX.com/Social

“LIKE” Your Own PostsSECRET #1:

Did You Know

•  Facebook’s “Edge Rank” system is hurting organic reach

•  You only see updates from pages you interact with

•  You should actually LIKE all of your own posts

•  Gives friends a chance to see your post in their ticker box

Make Your Own MemesSECRET #2:

Why Do Memes Work?

•  Easily shareable, generates engagement

•  Establish yourself as a professional, trusted source

•  Connect on a human level with audience

•  Use quotes, phrases & tips from your own life

•  Create meaningful connections that can turn into more

CANVA.com Your New Best Friend

•  Free resource developed by Guy Kawasaki

•  Choose to create a FB post, Instagram Post, flyer and more

•  Use one of Canva’s templates and change the text or create your own

•  Download your creation as an image or PDF

•  Social Posts

•  Cover Photos

•  Posters

•  Event Flyers

•  Business Cards

•  Gift Certificates

•  Invitations & more!

BRAG WITH THE MY5LINX APPSECRET #3:

Features of the my5LINX App•  Build your business from the palm of your hand

•  Simplified back office reporting, commission tracking

•  Track contacts & prospects, messaging center

•  5LINX Leaderboards by category and state

•  It’s FREE!

Share Your Success•  You WILL be on these leaderboards during

your 5LINX career

•  Take a screenshot & share it on your social channels

•  Shows legitimacy, builds trust

•  Keep your team motivated – tag and share when their names appear, too!

TEXT MY5LINX to 55255

USE THE 5LINX HASHTAGSSECRET #4:

Why Should I Use Hashtags?•  Sorts or categorizes your tweets and posts

•  Join the conversation, add a hashtag on Twitter and Instagram (forget Facebook!)

•  Tens of thousands every day use 5LINX hashtags

•  Use our hashtags to get re-tweeted or re-posted

•  Potential audience of more than 100,000!

Our Most Popular Hashtags•  #5LINX

•  #5LINXBaltimore

•  #5LINXregionals

•  #myHi5transformation

•  #Hi5Challenge

•  #LiveaBetterLife

•  #PlatinumLife …and more!

A LITTLE $$ GOES A LONG WAYSECRET #5:

Get Maximum Impact•  Not all posts get delivered to all of your friends & followers

•  Facebook is a business. The only way to guarantee exposure is to pay for it

•  You can drive engagement up to 5x more

•  Choose audience, select content, determine budget & GO!

•  You can run a successful ad campaign for less than $5/day

5LINX Example #1:•  Cost = $300

•  Reach = 135,701

•  Video Views = 47,230

•  Ad Clicks = 36,452

•  Cost Per Click = $.008

YES, THAT’S 8/10 of ONE CENT

5LINX Example #2:

•  Cost = $150

•  Reach = 200,066

•  Video Views = 42,246

•  Cost Per View = $.003

THE AD ONLY RAN FOR 24 HOURS!

ARE YOUR POTENTIAL CUSTOMERS AND

BUSINESS PARTNERS WORTH ONE CENT?

ARE YOUR POTENTIAL CUSTOMERS AND

BUSINESS PARTNERS WORTH ONE CENT?

ABSOLUTELY!

“THE GOAL IS NOT TO BE GOOD AT SOCIAL MEDIA. �THE GOAL IS TO BE GOOD AT BUSINESS BECAUSE OF

SOCIAL MEDIA.”-Jay Baer