The 4 P’s of Marketing

By Manoj

Product

• Main products of Bata – Casual shoes, formal shoes, sandals, Men and women collection, sports shoes, accessories

• Brands under Bata – Hush puppies, Sparx, Sandak, Power, North Star, Mocassino, Marie claire, Comfit, Bata.

Price• Anyone can purchase Bata products easily due its

affordable and mass market pricing

• Any commodity to be prices Rs 10 is priced at Rs 9.50 to lure and attract more customers

Promotion

• Only major promotions it offers is during seasonal sales and discount days, and the same is automatically communicated within the market sphere through word of mouth by customers

Place

• Placement of Bata and all its subsidiaries has been widely effective because it was done after regular market research studies. It has strategically placed its manufacturing units across 27 locations, which serve their respective regions swiftly The strength of Bata in India is rural distribution. Even in rural India, showrooms and dealerships of Bata are found to be available

Thank you