MEDIMIX

HIMANSHU JAIN

913003

INTRO..

Medimix is the second largest Ayurvedic soap brand

in the country & take pride in its herbal heritage.

Medimix was born in 1969 by a virtually unknown

company Cholayil .

It had 18 herbs in it and was positioned as a

curative/medicinal soap. The brand was even

prescribed by doctors for skin diseases.

The name Medimix was derived by combining

Medicine + Mix . Because of its quality and

medicinal properties.

Medimix is the only brand which reveals all the name

of its ingredients in the packaging.

4 P’S OF MARKETING

PRODUCT LINE

MEDIMIX CLASSIC SOAP

Features

1. Effective for Everyday

Skin Problems

2. Discover freedom from

pimples, body odour and

skin infections

3. Basic Cleaning,

Antiseptic, Whitening,

Slimming

4. Its rich lather is enriched

with the extracts of 18

potent herbs.

TARGET AUDIENCE

Youth

Childrens

Old citizens

Girls and women of all ages.

All which is curious about skin related diseases.

Those people who can afford to buy medimix.

SEGMENTATION

Demographic segmentation:

Gender: Females & males

Income: Middle class

PLACE

It depends on the

person’s lifestyle and

social group in which

he/she belong.

Ayurvedic herbal clinic.

RETAILERS:

Medical shops.

Supermarket.

E-tailers.

PRICE

Manufacturing cost-

Small soap-Rs.3

Medium soap-Rs.6

Large soap-Rs.10

Small size soap-Rs.10

Medium Size Soap- Rs.21

Large Size Soap-Rs.33

MRP-

PROMOTIONS

On line

advertising

Direct mailing

Newspapers

TV ads.