*Product

* Price

* Place

* Promotion

*Product* Price

* Place

* Promotion

What Products will you have?

What Services will you offer?

What Brands will you carry?

Who will be your supplier?

Who will be your supplier?

http://www.toptenwholesale.com

American Wholesalers and

Distributors Directory

*Product

* Price* Place

* Promotion

* Costs & Expenses

* Supply vs. Demand

* Consumer Perceptions

* Competition

* Govt. Regulations

* Obtain a Return on Investment (ROI)

* Obtain Market Share

ObjectivesObjectives – Policies – Strategies - Techniques

^Flexible Pricing^Flexible Pricing

^One Price Policy^One Price Policy

Objectives – PoliciesPolicies – Strategies - Techniques

^Cost Based Pricing^Cost Based Pricing

^Demand Based Pricing^Demand Based Pricing

^Competition Based Pricing^Competition Based Pricing

Objectives – Policies – StrategiesStrategies - Techniques

PrestigePrestige

Short-Term StrategyShort-Term Strategy

Market Penetration StrategyMarket Penetration Strategy

Loss LeaderLoss Leader

Status QuoStatus Quo

Objectives – Policies – Strategies - TechniquesTechniques

*Product

* Price

* Place* Promotion

*Product

* Price

* Place

* Promotion

GOAL: BRAND RECALL… EVOKED SET

REPETITIONS & SLOGANS/ JINGLES

FEEL GOOD & HUMOR