3 Must Haves to Optimize Retail Marketing Emails page 1

3 Must Haves to Optimize Retail Marketing Emails

  • View
    245

  • Download
    0

Embed Size (px)

Text of 3 Must Haves to Optimize Retail Marketing Emails

  • 3 WAYS TO OPTIMIZE RETAIL

    MARKETING EMAILS

    EMAIL IS THE 2ND MOST EFFECTIVE E-COMMERCE CHANNEL

    representing about

    The most successful retail marketing emails are:

    Triggered ResponsivePersonalized

    OF EMAIL MARKETERS SEE OPEN-RATEINCREASE WITH PERSONALIZATION

    of email revenue is from triggered campaigns

    The most popular types of data to increase campaign personalization & relevancy are:

    69% Email Activity Such as Opens & Clicks

    60%Purchase Behavior

    50%Demographic Data

    41%Browsing Behavior

    from Retailers Website

    20%

    Full personalization is the ultimate goal, but currently:

    75%

    71% higher open rates

    152% higher click-through rates

    & are known to increase retention and customer

    lifetime value

    They average:

    Basic Triggers Advanced TriggersPurchase Responses/Confirmation

    Requests for Feedback Cart Abandonment RemindersWe Want You Back Outreach

    Web Search History/ Social Mining Geo-spatial Targeting

    New Mover OersLife Event info from 3rd party data sources

    of retail traic

    More than 50% of marketing emails are

    opened on mobile devices.

    70-80% of people will automatically

    delete an email if it shows up poorly on their phone

    80% of users are expected to

    access their accounts via mobile by 2018

    91% of people check their email

    at least once per day on their smartphone

    Retail marketers who want to get the most out of their email campaigns need to:1. Use consumer data to personalize messages2. Use trigger events to spur automated campaigns

    3. Ensure that all messages are optimized for mobile

    www.datamentors.com

    1

    1. Custora, E-Commerce Customer Acquisition Snapshot2. MarketingSherpa, 2013 SEO Marketing Benchmark Survey3. Venture Beat, Email Personalization Survey

    2

    3

    4

    4

    5

    6

    7

    8 9 7

    7. ExacTarget, 2014 Mobile Behavior Report 8. Blue Hornet, 2013 Consumer View of Email Marketing9. The Radicati Group, Email Statistics Report 2014-2018

    4. Yesmail, 2016 Channel Report5. DMA, 2013 National Client Email Report6. Epsilon, 2014 Email Benchmarks Report