3 WAYS TO OPTIMIZE RETAIL

MARKETING EMAILS

EMAIL IS THE 2ND MOST EFFECTIVE E-COMMERCE CHANNEL

representing about

The most successful retail marketing emails are:

Triggered ResponsivePersonalized

OF EMAIL MARKETERS SEE OPEN-RATEINCREASE WITH PERSONALIZATION

of email revenue is from triggered campaigns

The most popular types of data to increase campaign personalization & relevancy are:

69% Email Activity Such as Opens & Clicks

60%Purchase Behavior

50%Demographic Data

41%Browsing Behavior

from Retailer’s Website

20%

Full personalization is the ultimate goal, but currently:

75%

71% higher open rates

152% higher click-through rates

& are known to increase retention and customer

lifetime value

They average:

Basic Triggers Advanced TriggersPurchase Responses/Confirmation

Requests for Feedback Cart Abandonment Reminders“We Want You Back” Outreach

Web Search History/ Social Mining Geo-spatial Targeting

New Mover O�ersLife Event info from 3rd party data sources

of retail tra�ic

More than 50% of marketing emails are

opened on mobile devices.

70-80% of people will automatically

delete an email if it shows up poorly on their phone

80% of users are expected to

access their accounts via mobile by 2018

91% of people check their email

at least once per day on their smartphone

Retail marketers who want to get the most out of their email campaigns need to:1. Use consumer data to personalize messages2. Use trigger events to spur automated campaigns

3. Ensure that all messages are optimized for mobile

www.datamentors.com

1

1. Custora, E-Commerce Customer Acquisition Snapshot2. MarketingSherpa, 2013 SEO Marketing Benchmark Survey3. Venture Beat, Email Personalization Survey

2

3

4

4

5

6

7

8 9 7

7. ExacTarget, 2014 Mobile Behavior Report 8. Blue Hornet, 2013 Consumer View of Email Marketing9. The Radicati Group, Email Statistics Report 2014-2018

4. Yesmail, 2016 Channel Report5. DMA, 2013 National Client Email Report6. Epsilon, 2014 Email Benchmarks Report