5 Mobile Must Haves: 5 Things you must have to market to the 20% of people

connecting with you through a mobile device.

Richard Valenta Vice President, Internet Marketing Products KPA & Founder of TK Carsites

Moderator

Becky Ross

Marketing Manager

(303) 228-8753

bross@kpaonline.com

Presenter

Richard Valenta Vice President, Internet

Marketing Products KPA & Founder of TK Carsites

(949) 440-1150

rvalenta@kpaonline.com

10% 20% 30%

YOUR

LIFE

IS FULLY

MOBILE

We walk, talk and sleep with our phones.

YOUR

CUSTOMER’S LIFE

IS FULLY

MOBILE

They walk, talk and sleep with their phones.

2013 When mobile will overtake PCs as the most

commonly used device to access the internet.

Source: Gartner

42% Gen Y’ers say shopping from a mobile device

is more convenient than other means.

Source: Cyber Monday

51% Mobile auto searchers that ultimately make a

purchase.

Source: Nielsen

Mobile website. Check!

#1 Fast loading site.

Source: Equation Research on behalf of Compuware

Source: Equation Research on behalf of Compuware

#2 Simple, intuitive navigation.

Click-to-Call

Listings Details

These guys

get it!

#3 Engaging, easy to use inventory.

This is exactly

the one I want!

#4 GPS integration.

Hmm…

Where am I?

#5 Select the right vendor.