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This is the presentation given to the Minnesota Network of SEOs on 2/19/2014
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Minnesota Network of SEOs
2/19/2014
@adamdince
Contributor to:
Experience across best-in-class brands
• Publicly traded company
• 3-4 million small business
customers
• 5,000 banks and financial
institution partners
• 14 million lifetime customers
and 7-8 million active
customers in our direct to
consumer segment
• Since 2004, we’ve made 14
strategic large acquisitions
and counting
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Source: thedemocraticdaily.com
83
%
Of all online activity begins with a search.
Google, 2011 Ove
r 5
0%
Of Americans conduct a search each month.
Vanessa Fox, Marketing in The Age of Google
22
.7B
on
line
se
arch
es
Are conducted each month by Americans. Vanessa Fox, Marketing in The Age of Google
The average consumer references an average of 10.6 different sources before making a purchase decision. Google ZMOT Study
http://pewinternet.org/~/media/Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf
http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time
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whereswaldoemotionally.wordpress.com
• Engaging • Clear paths • Shareable • Bookmarkable • Mobilized • Tested • Optimized
• Informative • Authoritative • Solves a problem • Answers a question • Grammatically sound • Diverse assets • Sharable • Link Bait
URL
H1
Top of Content Image ALT Text
Keyword Optimization
H2
Bullet Optimization Video + Transcript
Image ALT Text
Page Title
WordPress Plug-In: Yoast WordPress SEO
Keywords Links &
Keywords
http://schema-creator.org/
WordPress Plug-In: Raven’s Schema Creator
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Verified authors and publishers will dominate search results
Other sites will become more like niche search engines
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