The Do’s and Don’ts of Website SEO

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Shani Muschel– Internet Marketing & SEO Guru

Connect With Shani on Linkedin: http://www.linkedin.com/in/shanimuschel

What is SEO?   Crawling

  Indexing

  Ranking

  Relevance

  Authority

  Trust

What is the difference between On-Page and Off-Page SEO?

  Keyword targeted On-Page Content

  Meta-Tagging

  Linking

  Off-Site Content

  Linking

  Keyword targeting

Website SEO Elements:

  Meta Tagging   Content   URL   Heading Tags   Inbound Links   Site Accessibility   Sitemap   Robots.txt    Outbound Links 

  Redirects   Flash   Coding   Frames   Session IDs 

What is HTML?   You can find your website’s HTML backend code by

pressing CTL+U.

  HTML is the backend source code of your site and is what the search engines see when they crawl your site.

•  One to two keywords •  Shows in the search results as your page

title •  Keep the title short! No keyword stuffing.

Keywords in the Meta Title Tag:

Meta Tagging: Meta Etle 

Meta Keywords and Meta Description

Keyword-Rich Content   Keyword Density vs. Keyword Stuffing

  Frequency of Content Change

  Unique Content vs. Illegal or Duplicate Content

  Invisible Text

  Cloaking

  Content Separation

  Keyword Dilution

  Content in Image form

Content 

Keywords in URL

Heading Tags: H1 

Heading Tags: H2, H3, etc. 

Inbound Links and Anchor Text

Business Development

•  Keywords in Anchor Text •  Origin of Inbound Links •  Links from Similar Sites •  Links from .edu and .gov sites

Site Accessibility   404 Pages

  Broken Links

  Slow Load Time

Sitemaps

Robots.txt

Outbound Links- Stay Away from:

•  Outbound links to link farms and other suspicious sites

•  Cross-Linking

•  Single Pixel Links

Redirects

•  301 or 302 •  www domain resolve

Flash Websites

Other SEO Tips   Coding

  Frames

To Recap:   Keywords in content and meta tagging on your

website are the key to SEO success!

  If you have any questions whatsoever, feel free to get in touch with us!

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