Embed Size (px)
DESCRIPTION
The Truth About Social Media - Marketing Your Club for Growth.
Citation preview
The Truth About Social Media - Marketing Your Club For Growth!
• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email,
LinkedIn & YouTube • Social Media Strategy • Q&A
!Toby Jenkins,
CEO
3
Your #1
6Who’s next?
You?
@Toby_Jenkins
7
Tweet Tweet!
@Toby_Jenkins @Bluewire_Media !
Tweet Tweet
@Toby_Jenkins
Show of handsstand
up
Rice-‐gate@Toby_Jenkins
Rice-‐gate@Toby_Jenkins
Tools@Toby_Jenkins
Don’t have 8me?!
!
No time?
@Toby_Jenkins
Monitor
Men8on
Relax…
Just like real life!
Twi;er
1. Facebook comments Facebook@Toby_Jenkins
1. Facebook comments 6 sugges8ons in 1 day
INVEST
29Remarkable content
@Toby_Jenkins
Blogging@Toby_Jenkins
Blogging A;racts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Done the work
Email Marke8ng
$1 spent $41 return
Email is best. Remember 1995?
Darren Rowse aka @ProBlogger
Dear Rich
@Franklin_AdamLinkedIn
@Toby_Jenkins
@Franklin_AdamLinkedIn
@Toby_Jenkins
Social Strategy -‐ Beginner
1. Set up pages
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
Social Strategy -‐ Intermediate
Social Strategy -‐ Intermediate
Social Strategy -‐ Intermediate
Social Strategy -‐ Intermediate
Content marke8ng
55
57
“Train hard, win easy”
Sean Bowes
