11 Signs It's Time to Break Up with Your CMS - 2015 Mixtape

11 Signs It’s Time to

Break Up with Your CMS

Mixtape Edition

Presenter:

David CunninghamDirector of Marketing

@gdc75

Presenter:

Peter GriffithManager of Support

© Percussion Software 2015 Proprietary & Confidential 1

CMS Break-Up Mixtape

11 Signs It’s Time

to Break Up

with Your CMS


Reason No. 1

Your content

contributors don’t want

to use the system

Your Contributors Hate It

• Difficult to use

• Training didn’t make a difference

• Reference materials inadequate

• Result? Still only have one or two people

updating your website

• Content is often inaccurate or out of date



Reason No. 2

It’s a free-for-all with no

workflows or editorial

oversight

All Access, or No Access

• Role based access?

• Once you let someone into the website or

CMS, you are taking a leap of faith



Reason No. 3

You can’t actually

update content without

technical help

Need Tech Skills for Everything

• Need to know HTML to use the system

• There’s code, and all these buttons that

you’re not sure how to use



Reason No. 4

Your website is not

responsive on mobile

devices

Highly Unresponsive

• More people rely on the mobile web than

ever before

• Responsive design is not on the table—

unless you want to pay someone to build a

mobile site



Reason No. 5

You can’t update the

design without hiring a

programmer

You Need Tech Skills for Basics

• You have to know HTML to use the system

• It doesn’t look like anything you’ve used

before



Reason No. 6

It doesn’t help make

your content ready for

social media

Not Very Social

• What good is your content if you can’t

share it?

• Need to optimize for



Reason No. 7

It’s not helping improve

your SEO

Won’t Help Your Ranking

• If a website goes live and Google doesn’t

see it, are you really on the Internet?



Reason No. 8

It was free — until it

wasn’t free anymore

No Such Thing as Free

• You found an open source CMS and

thought it wouldn’t cost anything

• But you’ve had to spend lots to customize

and train your users



Reason No. 9

You’re getting nickel

and dimed by your

agency

Not a Cheap Date

• Your agency gave you a great price on a

website design and CMS package

• But you have to keep coming back to them

for help, and there’s an invoice for

everything



Reason No. 10

You can’t track any

analytics to measure

content performance

Can Manage, Not Measure

• You’re producing content, but you actually

want it to do something

• How can you tell what’s working?



Reason No. 11

There’s no on-demand

publishing—you always

have to wait

Can’t Publish Now

• Worst case scenario: something urgent

needs to go on the site, but you can’t

publish immediately

• Or you need to publish the entire site

• And then it takes a half hour to go live



CMS Break-Up Mixtape

1. Your Content Contributors don’t want to use the system

2. It’s a free-for-all with no workflows or editorial oversight

3. You can’t actually update content without technical help

4. Your website is not responsive on mobile devices

5. You can’t update the design without hiring a programmer

6. It doesn’t help make your content ready for social media

7. It’s not helping improve your SEO

8. It was free – until it wasn’t free anymore

9. You’re getting nickel and dimed by your agency

10. You can’t track analytics to measure content performance

11. There’s no on-demand publishing – you always have to wait

Any of this sound familiar?

• Don’t despair

• Learn from our CMS Break-Up Mixtape

• Get to know who’s out there

– Get our RFP for WCM template

– Download CMS Buyer’s Guide

– Of course, we’re always up for a demo
