A compilation by:

2013 Marketing Mixtape

Featuring tracks by:Imagine Dragons, MNDR, Beastie Boys, The Rolling Stones, Gillian Welch, Knife Party, Steve Earle, Billy Joel, Radiohead, Tegan and Sara, Ella Fitzgerald, Eminem, Jessie J, Kenny G, Queens of the Stone Age, Public Enemy, Elvis Costello, Pink

As chosen by:Ann Handley, Jesse Noyes, Amanda Batista, Doug Kessler, April Dunford, Jenny Karn, Joe Chernov, Jascha Kaykas-Wolff, Phil Harvey, Amrita Chandra, Nick Edouard, Joe Pulizzi, Jennifer Burnham, Ardath Albee, Jay Baer, David McIninch, Jon Packer, Tracy Staniland

LookBookHQ© 2013

A compilation by:

Enjoy.

Track 1Still Rock and Roll to Me

Jenny Karn

VP Content

Beutler Ink

1. What's your favourite marketing inspiration tune?

Much of my day is spent meeting with team members or client partners, so I don't often get a chance to listen to music on the job. But when I do, it has to be something upbeat and energizing, like Billy Joel's "Still Rock and Roll to Me."

2. Why does it get you in the mood?

You can't frown when you hear that song. It's impossible.

3. How or where do you like to listen to it?

Definitely on my computer. I have a pretty comprehensive Billy Joel collection on iTunes. Though, if I'm truly in the mood for a laugh,

I'll watch one of his classic music videos on YouTube. The man can sing, but dancing is not a strong suit. In case you have any doubt, I'll just leave this here for you...  4. If you hadn't been a world class marketer and could have been a rockstar you would have been...? I can't imagine a world in which I would have made it as a rockstar. I can't sing and don't think my Zumba moves would translate on stage. I have always felt that Weird Al Yankovic simply beat me to it, though.

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Track 2Radioactive

Ann Handley

Chief Content Officer

MarketingProfs

1. What's your favourite marketing inspiration tune?  Lately: Imagine Dragons, Radioactive 2. Why does it get you in the mood?  Honestly, it's hard to articulate. But I guess... "I feel it in my bones," to quote the lyrics. 3. How or where do you like to listen to it?  When I'm out walking my dogs (or rolling them, in the case of the one in a wheelchair!). It's how I relax and decompress from essentially being online all day -- a walk in fresh air, with my beloved pups.  

4. If you hadn't been a world class marketer and could have been a rockstar you would have been...?  I would've been hungry most of the time, probably, since I don't have any discernible musical talent! 

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Track 3So What'Cha Want

Jesse Noyes

Sr Director of Content Marketing

Kapost

1. What’s your favourite marketing inspiration tune? "So What'Cha Want" by the Beastie Boys. 2. Why does it get you in the mood?  It's that perfect blend of smooth and simultaneously aggressive. You feel the self confidence that comes from being the master of your craft coming through the song. That's the kind of inspiration you want to have when tackling a big problem or a blank page. 3. How or where do you like to listen to it?  Headphones on, Spotify playing on my laptop.

4. If you hadn't been a world class marketer and could have been a rockstar you would have been...? Bruce Springsteen, definitely. The man is an icon, a songwriting genius, and a straight rock star.

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Track 4Start Me Up

Amanda Batista

Content Marketing Manager

Eloqua

1. What's your favourite marketing inspiration tune? "Start Me Up" by the Rolling Stones. So it's a bit of a cliché, but it is true that, a classic never dies. I'm also a metal kid at heart, so Korn's "Blind" is the ultimate hype up song. I mean, the first lyrics to the track are: "Are you ready?" 2. Why does it get you in the mood?  Perhaps because I'm a writer, I'm motivated by the lyrics, but I think the most telling tale of tunes is the guitar. "Start Me Up" and "Blind" both have pretty saucy riffs that aren't easily replicated. Sound synergy between guitar and bass is such a great part of rock music. Sometimes I dissect the songs and hone in on one particular instrument, or just the vocals. It makes me think about how integral each member is to the overall sound. Talk about instrumental value- pun intended :) 3. How or where do you like to listen to it?

Spotify is great because it's a desktop and mobile application, so I use it wherever I go (but mostly at my desk since I'm hovered over my keyboard plotting content marketing strategies to take over the world!) Muhahaha! We've had some stellar weather in New Jersey recently, so I'll take my computer outside in the backyard and get my groove on in the sunshine! 4. If you hadn't been a world class marketer and could have been a rockstar you would have been...? Gwen Stefani, because let's be real, she is a rockstar AND a world class marketer! She has found a way to translate her personal brand across all of her efforts: a long standing band with a loyal following; a solo career; and a clothing line that spawned accessories and perfume! She's been quoted as saying that, at the end of the day, she's still just amazed at the opportunities she has had and how grateful she is for it. She's been a rockstar I admired as a little girl, and to this day, find inspiration in her art and music. That's the good stuff!

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Track 5One Little Song

Doug Kessler

Creative Director / Co-Founder

Velocity Partners

1. What's your favourite marketing inspiration tune? One Little Song by Gillian Welch 2. Why does it get you in the mood?  It's all about finding something that hasn't been said yet – and that feels like a good definition of the best kind of content marketing.It's also got a lovely, introspective groove which can be a nice place to start (unless I need an injection of energy). 3. How or where do you like to listen to it?  Headphones. Back garden. Bourbon-based cocktail (maybe a Dark & Stormy but with bourbon instead of rum).

4. If you hadn't been a world class marketer and could have been a rockstar you would have been…? Not sure he's a rockstar but Dave Rawlings is the guitarist I am in my dreams.

And Nick Lowe is the songwriter.  For someone more mainstream, maybe Tom Petty.

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Track 6Internet Friends

April Dunford

Managing Director / Co-Founder

RocketScope

1. What's your favourite marketing inspiration tune? Knife Party, Internet Friends. 2. Why does it get you in the mood?  I like this one because I think it's a good reminder about how sometimes we take social media a little too seriously. 3. How or where do you like to listen to it?  I am marathon training at the moment and I listen to a lot of hard electronic music on my long runs to keep me going. This one came up on a podcast and I laughed so hard I almost bumped into a tree :) 

4. If you hadn't been a world class marketer and could have been a rockstar you would have been...? I would like to be a singer in an 80's hair metal band. I'm thinking maybe Rob Halford from Judas Priest or Bruce Dickinson from Iron Maiden. Those guys have marketing figured out - if you focus on the people that love what you do and you make them really happy, you can make money on that forever while giving the finger to everyone who mocks your style. 

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Track 7The Devil’s Right Hand

Joe Chernov

VP Marketing

Kinvey

1. What's your favourite marketing inspiration tune?  The Devil's Right Hand, by Steve Earle 2. Why does it get you in the mood?  I think the best stuff I've been part of involved a fair measure of risk, specifically the risk of looking stupid. This song has absolutely no "marketing" relevance - in Earle's own words, it's about a juvenile delinquent in the early 19th century - but its attitude can steel you against the fear of looking foolish. 

3. How or where do you like to listen to it?  I can't work while listening to music. Too distracting. I listen on my headphones before diving into a project. 4. If you hadn't been a world class marketer and could have been a rockstar you would have been...?  I would have liked to be in a band like The Replacements. Rock-and-roll is for the young, and nobody nailed youthful angst as well as these guys (and they broke a bunch of stuff ... like rock stars should).

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Track 8Feed Me Diamonds

Jascha Kaykas-Wolff

Chief Marketing Officer

Mindjet

1. What's your favourite marketing inspiration tune?  I'm a huge synth-pop fan and really enjoy MNDR. These days I've been enjoying Feed Me Diamonds (RAC Remix) to work to.  2. Why does it get you in the mood?  I grew up listening to music nearly constantly. My mom was a rock concert promoter in the 80s and 90s and that gave me access to pretty much every genre of music you can imagine. As I culled through different types of music in different settings I found certain types of melodic tracks worked better for me when I wanted to be productive doing homework. Most of MNDR's music reminds me of the early 90s because of the mellow breakbeat rhythms and clear rock influences. I also really appreciate emotional female lead singers…pretty much every guy my age had a crush on Susanna Hoffs and that's hard to lose as an influence.  

3. How or where do you like to listen to it?  Its more about where I don't listen to music :) At home we have a full house setup (inside and out) with a Sonos that I LOVE. It's always on and I'm always the DJ which sometimes drives my family nuts. In the car and the gym I use my iPhone and either my library on iTunes match, Spotify, RDIO or Songza. Last but not least, in the office, I've setup a my Onkyo TX-NR929 receiver and amp connected to an Apple TV that I share with the team. We all use airfoil to connect and share playlists.  4. If you hadn't been a world class marketer and could have been a rockstar you would have been...?  I used to DJ House music in the mid 90s in LA. As much as I love being on stage if I could have been a 'rockstar' my druthers would be to be behind the scenes. I'd love to have my own label finding and promoting great EDM talent and who knows, it could happen! I'm still 'sorta' young :)

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Track 9Everything in its Right Place

Phil Harvey

Creative Director

Coldplay

1. What's your favourite marketing inspiration tune?  Everything In Its Right Place – Radiohead. 2. Why does it get you in the mood?  a) Because it's beautifulb) Because it's utterly

unconventionalc) Because Radiohead would never

license it to market anything so it represents something pure

 3. How or where do you like to listen to it?  Big fat headphones, very loud. 

4. If you hadn't been a world class marketer and could have been a rockstar you would have been...? 

Bez from the Happy Mondays – Because I can't play an instrument.   I can't dance either come to think of it.

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Track 10Closer

Amrita Chandra

Managing Director / Co-Founder

RocketScope

1. What's your favourite marketing inspiration tune?  Closer by Tegan and Sara. 2. Why does it get you in the mood?  It's pure pop perfection - super upbeat and great vocals.  It's better than having a coffee in terms of getting energized.  I call it the Excel antidote. 3. How or where do you like to listen to it?  Usually on my headphone (computer or iPhone), with the volume turned up. 

4. If you hadn't been a world class marketer and could have been a rockstar you would have been…?  I'd be Daniel Lanois because he's a great, intelligent songwriter and a brilliant producer, yet he is not household-name-famous so I could still go out without being mobbed.

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Track 11Not Afraid

Joe Pulizzi

Founder

Content Marketing Institute

1. What's your favourite marketing inspiration tune? Not Afraid by Eminem.  2. Why does it get you in the mood?  To really break through in today's cluttered marketplace, you have to take risks and truly be the informational provider for your industry.  That means taking it up a notch, even if you are the underdog.  Nothing gets you in the mood for world domination better than Eminem. 3. How or where do you like to listen to it?  While running.  I can listen to it over and over.  The best ideas come after the five mile mark. 

4. If you hadn't been a world class marketer and could have been a rockstar you would have been...? Let's take it down a notch...Mr. Billy Joel.  No artist sings a better story than Mr. Joel.  But I share a birthday with Bono, so that's a close second. 

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Track 12Price Tag

Jennifer Burnham

Director of Social Strategy and Content

Salesforce

1. What's your favorite marketing inspiration tune? I generally get hooked on one song for about a month and it becomes my go-to song for inspiration and energy. As addictive as a popular meme, I play it over and over tirelessly as it serves as a backdrop to a blog post or Google spreadsheet. One song that has stayed with me for a while is 'Price Tag' by Jessie J. Its catchy, upbeat and contagious, like the best viral content. 2. Why does it get you in the mood?  This positive, upbeat tune shakes me out of any meeting or spreadsheet stupor I might find myself in, lifts my spirits and gets my feet tapping. Content creation, like music creation, is best done in a positive, high energy, joyous frame of mind. The simple message of this particular song is about music, but can be applied to marketing, too: we don't do it for the end sale, we do it to delight. 

 

3. How or where do you like to listen to it?  You can find me getting inspired by my favorite marketing tune while sitting at my desk on the 15th floor of One California in San Francisco, looking out on the view of the Ferry Building and Market Street. I fuel up with a good cup of Blue Bottle coffee, insert my flower-shaped ear buds, and launch a Spotify playlist to spend 60-minutes writing something new. You know you are in the zone when time flies by and your latest concept has taken flight. 4. If you hadn't been a world class marketer and could have been a rockstar you would have been...?  I would have been the world’s first B:B rock legend. My hits would include unique interpretations of such chart-toppers as:” 'Don't Stop 'Til You Get Enough [Leads] by Michael Jackson, “Follow You Down [The Sales Funnel]” by the Gin Blossoms, and “Dang, Wish I was Your Solution Provider “ by Sophie B Hawkins.

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Track 13Songbird

Ardath Albee

CEO

Marketing Interations

1. What's your favourite marketing inspiration tune? Anything by Kenny G - I love Sax! And anything instrumental Jazz just makes me feel good. 2. Why does it get you in the mood?  the music makes me feel good and relax when I'm struggling to find the right words. I can't listen to music with lyrics when I'm writing as the words get in the way of my ability to find the words I need for the piece I'm writing. 

3. How or where do you like to listen to it?  I usually listen to it on my computer speakers while I'm working - rocking it in my chair while typing :) Or I turn on the Sirius channel on the TV and play it in the background. 4. If you hadn't been a world class marketer and could have been a rockstar you would have been...? Stevie Nicks.

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Track 14Songs For The Deaf

Jay Baer

Author / President

Convince and Convert

1. What's your favourite marketing inspiration tune?

Queens of the Stone Age, Songs for the Deaf.

2. Why does it get you in the mood? 

It's a rock and roll motivator!

3. How or where do you like to listen to it? 

When I'm doing real marketing, I'm usually off the road, at home. I have a whole-house speaker system set up via Sonos, and I stream Songza. I'm a big proponent of Songza, as it contains tons of playlists that are curated by real music buffs. Imagine if Pandora was taken over by the best DJ you ever met….that's Songza. I'm jaybaer on Songza if you want to

follow me, and I have a bunch of favorited playlists, but my favorite for marketing magic is "60 Seconds to Disarm This Bomb" which includes lots of active rock artists like The Vines, The Hives, Arcade Fire, etc.  4. If you hadn't been a world class marketer and could have been a rockstar you would have been...? I never wanted to be a rock star, but I did want to be in the music biz. I actually co-founded the student radio station at University of Arizona. But, if I was going to pick a rock star to emulate it would be Thom Yorke. Never satisfied, always experimenting and innovating. Just like a good marketer. 

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Track 15Shut’em Down

David McIninch

VP Marketing

ADP Canada

1. What's your favourite marketing inspiration tune? I have 3 broken into mood categories (at this point, you’re sorry you asked, right?): Chill, Head’s Down Work on Strategy: “Shut’em Down” (Pete Rock Remix) – Public EnemyHype, Creative Review and Design Work:  “Quiet Little Voices” – We Were Promised JetpacksDeep-thoughts Content Creation: “Reckoner” - Radiohead 2. Why does it get you in the mood? All of them occupy that part of my mind that likes to talk when it should be quiet and allows me to focus with clarity and just create 

3. How or where do you like to listen to it? Office. 4. If you hadn't been a world class marketer and could have been a rockstar you would have been...? Henry Rollins. No question. He brought the thunder every show, took punches and gave punches, but was a warrior poet and completely exposed himself for all…

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Track 16Peace Love and Understanding

Jon Packer

Principal

Idea Workshop

1. What's your favourite marketing inspiration tune?  (What So Funny 'Bout) Peace Love and Understanding by Elvis Costello (though the Brinsley Schwartz original is pretty good too).  2. Why does it get you in the mood?  One part nostalgia, another the energy and simple, can-do message. The title says it all. 3. How or where do you like to listen to it? Excellent for running which is when the best ideas happen.

 

4. If you hadn't been a world class marketer and could have been a rockstar you would have been...? 

This one is easy. Bobby Womack. An incredible artist and one of the most underrated songwriters and performers. He is the Soul Survivor.

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Track 17Try

Tracy Staniland

VP Corporate Marketing

Asigra

1. What's your favourite marketing inspiration tune?

Try by Pink and How Do You Like Me Now by The Heavy

2. Why does it get you in the mood?

You've got to get up and try. You've got to get up and try.  Its not about going "viral" but its the fact that you tried and that you put something out there.  It's all about the 80/20 rule.  Both of these tunes are inspiring as they encourage me to try harder to take that first step - to try something "new". It's all about taking that first step to trying something new, taking a different approach, launching a new campaign, and "colouring outside the lines".

3. How or where do you like to listen to it?  Headphones on my morning walk - it inspires me to try harder and push myself harder to strive for greater achievements - go that extra few steps or just before I need to write a blog post or creative brief or a response to tough question from a customer.

4. If you hadn't been a world class marketer and could have been a rockstar you would have been...?  Sheryl Crow - the all "natural" rockstar - Sheryl makes it look easy!

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Track 18Get Ready

Nick Edouard

EVP of Business Development and

Marketing

LookBookHQ

1. What's your favourite marketing inspiration tune?

"Get Ready" by Ella Fitzgerald (cover of The Temptations original).

Or the Pixies' "Debaser". But that's rather a different vibe.

2. Why does it get you in the mood?

Well, the title rather says it all!. And while the lyrics may not be entirely relevant for a married man in his late 30s, it's a massively upbeat tune that never ceases to put me in a "can do" state of mind. "Get ready, 'cos here I come."

Also, I think I first heard it on a mix by DJ Norman Jay (not Fat Boy Slim, the other Norman Jay of Notting Hill Festival and Big Chill Festival fame) and there are few people better able to soundtrack the summer. So it's definitely a summer track for me - and makes me want to be back in

London for the Notting Hill Festival but that's another story entirely!

3. How or where do you like to listen to it? 

Headphones on, volume turned up, at my desk, trying not to sing along and bug my team.

Of course, I'd like to be listening to it poolside with a beer in my hand but such is life...

4. If you hadn't been a world class marketer and could have been a rockstar you would have been...? 

(A very poor man's) Freddie Mercury. Best. Performer. Ever. Even his hologram stole the show at the London Olympics closing ceremony. I would have loved to have seen Queen live. And what a voice - he even did an opera, Barcelona, with Montserrat Caballé. Legend.

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