GENERATE LEADS Online

Ways To10

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Create opt-in content offers

C L I C K T O T W E E T 1

Email Series

Case Studies

The easiest way to

generate subscribers and

leads is to create opt-in content offers.

Opt-in offers should

require visitors to enter their contact information to access the offer.

Here are some examples:

Authoritative eBooks

Videos & Webinars Checklists & Guides

Original Research

Content UpgradesProduct Demo

N U M B E R T W O

Use combination of content offers & opt-in forms 2C L I C K T O T W E E T

Using multiple opt-in

options on your site gives

you a higher chance of converting visitors into subscribers and leads.

Aside from opt-in content

offers, add opt-in forms to your top performing pages like your blog, home and about us pages.

Test variations of opt-in forms: Hello Bar, PopUps, SlideUps and PopOvers.

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Use CTAs to direct traffic

C L I C K T O T W E E T 3!isWay!

If you want to generate

more leads, you need to

strategically place enticing calls-to-action on your website.

Use these calls-to-action to direct website and blog visitors to your

offers and opt-in forms.

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Build effective landing pages

C L I C K T O T W E E T 4

Landing pages are

specific locations that you

send website traffic.

Your landing pages

should include an opt-in form and content offer to convert visitors into

subscribers and leads.

✓ Get strait to the point

✓ Use contrasting colors

✓ Use your logo & branding

✓ Avoid visual clutter

✓ Use proper formatting

✓ Add social proof

✓ Keep landing pages consistent

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Capture the right information

C L I C K T O T W E E T 5

Collecting basic contact

info on your landing

pages like names and

emails are mandatory.

But you also need to

consider other information that your landing pages need to collect so you can

effectively qualify and

prioritize leads.

Hubspot is a B2B company. Which is why they ask leads for website URL, job title and business challenges.

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N U M B E R T H R E E

Utilize auto-responders

C L I C K T O T W E E T 6

Autoresponders are

simply automated emails

that are sent after an opt-

in form has been

completed.

It’s a great way to drive leads to other relevant offers and move them through your sales funnel.

Decision stage content offers like buying guides and product demos should always include links to speak with your sales team.

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Optimize thank you pages

C L I C K T O T W E E T 7

After a website visitor

opts-in, they need should

be brought to a “thank

you page.”

Use this page to provide the content they requested, encourage social sharing and include a secondary CTA

to send them to a relevant

offer.

As a management consulting firm, we use our Thank You pages to connect new subscribers with our consultants for a confidential discussion about their business challenges.

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Consider an online contest

C L I C K T O T W E E T 8

Online contests are a

great way to collect a large number of contacts quickly.

Providing a consolation

prize in the form of a

discount will convert contest entries who didn’t win.

Base your contest on content submissions like photos and videos to crowd-source content from your audience like Starbucks cup contest.

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Use a CRM tools to manage leads

C L I C K T O T W E E T 9

A customer relationship

management (CRM) tool

allows you to collect and store information on prospects, leads and customers.

This will help prioritize

your pipeline, utilize

closed loop reporting as

well as better align

marketing and sales.

If possible, integrate your marketing software and CRM tool, so they can easily share lead intelligence.

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Align marketing & sales teams

C L I C K T O T W E E T 10

The most important thing

to do is create a Service Level Agreement (SLA). A SLA defines the average

amount of leads

marketing has to send the

sales team every month,

as well as how many leads

generated by marketing

the sales team will work

with each month.

Here’s a few bright ideas:

✓Enable and promote marketing/

sales communication

✓Measure and hold teams

accountable

✓Define how you will qualify and

handoff leads

✓ Identify actions that represent

sales-ready leads

D O W N L O A D T H E E N T I R E O N L I N E M A R K E T I N G C H E C K L I S T

CLICK HERE TO GET ACCESS—

Download the exclusive 94-point checklist that we use to accelerate our clients’ online marketing results.