MAKE SURE YOUR VALUE PROPOSITION ISCLEARLY STATED ON YOUR HOMEPAGE.

How are you different from your competitors? What value can you provide your customers? What objections might your prospects have that you can address?

Underneath your value proposition should be a clear call-to-action (CTA).

CONTINUALLY ASK YOURCUSTOMERS FOR FEEDBACK.Figure out their pain points and what they are looking for.When analyzing results, determine any patterns or commonalities. Then, aim to solve those problems.

LIMIT THE FIELDS ON YOUR CONTACTFORMS TO ONLY THE ESSENTIALS.

...BUT AT THE SAME TIME,DON’T ELIMINATE FIELDSjust for the sake of capturing leads. Keeping the “Job Title” field on there, for instance, may decrease the number of leads you get but will increase the quality of leads. And better to have a small number of high-quality leads thana large number of ineffectual leads.

Test to see what fields result in the highest number of high-quality leads.

USE SOCIAL PROOF TO WIN OVER LEADS.Brag to your prospects—maybe even tell them the percentage of people who have used (or continue to use) and have been happy with your product or service. Testimonials and

reviews can also help boost your credibility, thereby increasing conversions.

CHANGING YOUR CTA FROM A TEXT LINK TO A BUTTON

can increase conversions by as much as 28%. Just make sure that the button is a color that stands out from the background.

ENGAGE IN CONVERSATIONon websites like Reddit and Quora. Provide helpful answers and

establish yourself as an expert on a certain topic—or several topics.

Use generous white space and concise copy, and make sure thateverything on your site is easy to find and all calls-to-action

are prominently placed.

CREATE A WEBSITE EXPERIENCE THAT DELIGHTS YOUR VISITORS.

POP-UP OPT-INS ARE UNDOUBTEDLY MORE EFFECTIVE THAN SIDEBAR OPT-INS

1,375% more effective to be exact. Add pop-up opt-ins to your website, but be sure to time them appropriately so they pop up at just the right time.

Use exit-intent technology to sense when visitors are about to leave your website. Or have the pop-ups show up after visitors have finished reading

your blog post or have been browsing your site for a few minutes.

WHENEVER YOU ASK FORAN EMAIL ADDRESS,

provide something in exchange, like an e-book or access to an exclusive webinar. By providing your lead with something of

value, you’re more likely to be rewarded with their email address.

THE COPY AND KEYWORDSUSED IN YOUR GOOGLE ADWORDS SHOULD

BE SPECIFIC AND HIGHLY TARGETED.Using generic keywords might send you leads but they are not likely to be highly qualified leads. And since you are paying for each click, getting unqualified leads

to your site will only result in wasted money.

ENCOURAGE ALL NEW EMAIL SUBSCRIBERS TO REFER A FRIEND TO YOUR BUSINESS.Provide each recipient with a unique referral link, which they can share with people.Then, for each new lead they get you, offer them something in return, such as entry into an exclusive contest or a discount on your product or service.

GATED CONTENT, WHICH IS LONGER-FORM CONTENT THAT REQUIRES USERS

to submit their contact information in exchange for access, can be very effective in generating high quality leads. Requiring that extra step will eliminate low-

quality leads and help ensure that the leads you do capture are really interested and more likely to purchase down the line.

GET ENGAGED IN CONVERSATIONON SOCIAL MEDIA.Search for topics on Twitter that relate to your niche, and then get involved in the conversations. Answer questions that people are posing and provide them with suggestions.

RUN A CONTEST, BUT MAKE SURE THAT THE PRIZE RELATES DIRECTLY TO YOUR PRODUCT OR SERVICE. If your prize appeals to everyone (like a free car, for example), you can expect to attract low-quality leads, the majority of which probably won’t have any serious interest in your product or service.

On the other hand, if you sell beauty products and give away some of those beauty products as the prize, you are going to appeal to qualified leads or people who would be interested in your product anyway. And on that note…

CREATE QUIZZES THAT ARECLOSELY RELATED TO YOUR BRAND, and then send the results only once you have captured the user’s email address. Again, the key here is to make sure that the quiz content is relevant and relates directly to your product or service.

An added bonus is that you can use the quiz results to better understand your leads and create subsequent content that is more tailored to them.

BUZZSUMO, WHICH IS A SITE THAT SHOWS THE MOST POPULAR CONTENT

for any topic, might just become your new best friend. Once you determine what people actually want to read about, you can use that

information to then create new, related content.

PROMOTE YOUR TWEETS.And within the promoted tweet, link to your landing page that relates to the tweet.

HOST A GOOGLE HANGOUT SESSIONREVOLVING AROUND A PARTICULAR THEME,be it a product demo or an industry-related discussion. Record the session and then post it to Youtube.

Also, be sure to connect with each partaker afterwards to thank them for participating—and suggest related content that might be of interest to them.

USE SLIDESHARE AND LINKTO YOUR LANDING PAGE IN EITHER

the description, your profile or in the presentation itself. SlideShare gets over 60 million visitors per month, so can be an invaluable source of leads.