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www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
10 THINGS I LEARNT ABOUT PPC IN 2014
Head of Paid Search Ryan Haines
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
1 The most important thing in PPC is having eyes on every single account during work days, and alerts for the weekend. There are many factors that can drastically affect an account’s performance, so it is essential that a health check is done on them every day.
DO A HEALTH CHECK EVERY DAY
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
2We look at spending our client’s money as if we’re spending our own, so every pound has to be accounted for and spent within budget!
SPEND CLIENT MONEY AS IF IT’S YOUR OWN
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
3 Stay on the forefront of technology with AdWords new features and updates. Make sure that blogs are consistently reviewed and any betas and new features tested.
EMBRACE NEW TECHNOLOGY
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
4Know who is responsible for billing to make sure no account is ever suspended due to lack of billing communication. Being on the front foot can avoid wasting time in the day or two that it takes AdWords to reactivate the account.
BILLING COMMUNICATION IS VITAL
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
5 Always monitor the Google Merchant centre feed for formatting issues, as well as product disapprovals, as these can directly affect Google Shopping campaign performance.
MONITOR GOOGLE
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
6 Make a scheduled note to check on any automated bid adjustments, especially if they are incremental!
CHECK AUTOMATED BID ADJUSTMENTS
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
7 Review match type formats within the Search Term report because AdWords provides broad ones by default, but there is a manual option to use for each keyword.
REVIEW THE SEARCH TERM REPORT
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
8ENHANCE DEVICE PERFORMANCE
Segment device performance with a separate bidding strategy.
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
9 Consistently review, add and manage negative keywords using a conflicting negative keyword tool or Macro.
MANAGE NEGATIVE KEYWORDS
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
10The top 3 ad positions don’t always provide the best results so always test different ad positions!
TEST, TEST and TEST
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014Visit www.mediavisioninteractive.com or
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PLAN YOUR COMPETITIVE PAID SEARCH CAMPAIGN WITH US
Ryan Haines
