Helvetica NeueTighten the tracking, dropthe bass

Digital team | August 2012 | Andy Dobson

This is the last timeYou will have to listen to my bullshit.

Thank you for indulging me. IMHO, YMMV, YOLO

The long roadFrom interactive TV design team to all round Digital creatives.

Without further waffleHere are ten things I have learned

1. Everybody is an artistYou are not your discipline

2. Creativity creepsMoving up slowly

3. Hire people that are much smarter than you

But don’t tell them that :o)

4. Stand on the shoulders…But understand how you got up there and how to get down

5. Allow it.Beg forgiveness, don’t ask for permission.

6. Technology is a toolkitIt’s also a playground

7. Fail beautifullyFail often

8. Sky is not a meritocracyAnd it’s not your fault

9. Collaboration is the keyAs above, so below

10. Inspire yourself Inspire each other

Thank youFor six amazing years

Kirk out.

@andrewdotdobsonandrewdobson.co.uk