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IN SYNC – basant anuj
K H A D I G A A T H AT E L L I N G T H E S T O R Y O F K H A D I. . .
“Hand spun, hand woven, eco friendly, pure, elegance nurtured in the lap of the Earth. An excellence beyond just mechanical perfection”
KHADI GAATHA
KHADI is a hand spun fabric
and GAATHA in Hindi means STORY.
Welcome! to KHADI GAATHA.A story of a timeless legacy of hand spun, hand
woven, eco friendly fabric – Khadi, binding
generations, threading lives and weaving destinies.
COTTON BUDSFABRIC (KHADI)
PROCESS
COTTON BUDSGINNING
&BOW CARDING
ROWING
WRAPING BOBBIN WINDING SPINNING
DRAWING &
DRAFTINGWEAVING KHADI FABRIC
Facts & FIGURES KHADI GAATHA
The handloom sector in India is a significant employer across the country. As per Census 2009-10, it employed 43.3 lakh weavers and ancillary workers.
According to the Labour Ministry of India’s quarterly surveys India’s textile industry created the highest number of jobs, even more than IT in the first quarter of this fiscal year.
Handlooms that account for nearly 11 per cent of fabric production in India contributed Rs. 2812 crore to exports in 2012-13.
Facts & FIGURES KHADI GAATHA
The number of people it employed dipped by 21 lakh since 1995-96.
Only 25 per cent of weaver households report that their children are interested in taking up handloom as a profession.
Despite being such a large employer in rural India with a workforce comprised of 77 per cent women, the sector has
largely remained poor and lacking in basic facilities for a vast majority among the weaver population.
REFERENCE: Draft Consultation Paper on handlooms, Planning Commission, Government of India
WHY WEAR KHADI? KHADI GAATHA
Couture fabric:
Since KHADI is all hand made fabric, so every
piece of fabric is unique and has its own character
and looks.
Eco friendly fabric:
In the whole process of making the KHADI fabric
it does not create the imbalance to the
enviornment.
Skin friendly fabric:
Since it is hand made fabric that does not
use chemicals it is skin friendly
KHADI IS....
WHY WEAR KHADI? KHADI GAATHA
Empowers Weavers
Empowers Women
Generates Employment
WEARING KHADI..
KHADI GAATHA
MAHATMA GANDHI
“KHADI is not just a fabric, it is a philosophy of life”.
NARENDRA MODI, P.M. India
“Whether a bedspread or just a handkerchief, own a piece of KHADI and it will benefit the poor” .
IN SYNC – basant anuj
“Change your style statement with the fabric that changed the destiny of India – KHADI”.
JOIN US KHADI GAATHA
AS A VOLUNTEER
•To organize the School / College Campaign / Events
•Mail us at [email protected] with SUB – Volunteer KHADI GAATHA
ORGANIZE THE WORKSHOP
•Corporate houses / Educational Institutes / Clubs
•Mail us at [email protected] with SUB – Workshop KHADI GAATHA
WRITE ABOUT THE CAMPAIGN
• Journalist / Bloggers / Media houses
•Mail us at [email protected] with SUB – Press Release KHADI GAATHA
Be a part of KHADI GAATHA
JOIN US KHADI GAATHA
SOCIAL MEDIA Campaign
• Upload a PHOTO of KHADI in the STATUS .
• Caption it with ‘#KhadiGaatha – Telling the story of hand spun, hand woven, Eco friendly fabric –KHADI’.
• Nominate 3 people to continue the Campaign and POST IT.
• Upload a Photo of KHADI
• Tweet “‘#KhadiGaatha – Telling the story of hand spun, hand woven, Eco friendly fabric – KHADI’. I nominate <Nominate 3 people to continue the campaign>
• Tweet it
• Upload a PHOTO of KHADI in the STATUS .
• Caption it with ‘#KhadiGaatha – Telling the story of hand spun, hand woven, Eco friendly fabric –KHADI’.
• Nominate 3 people to continue the Campaign and POST IT.
About us KHADI GAATHA
IN SYNC – basant anuj is one of India’s most successful and respected design resources for
KHADI textile and fashion. This design label was initially established by designer Basant Rai
who was later joined by Dr. Anuj Sing
Each IN SYNC – basant anuj collection continues the exploration of developing a quiet and
modern design voice while simultaneously drawing on the rich traditional vocabulary of Indian
design & craft. The design sensibility is low key yet highly distinctive, with strong respect for
material, form and craft.
An important aspect of the different collections presented each season is the very modern
synergy between fashion, lifestyle and environment with a unifying vision for the way the
contemporary urban consumer dresses and lives.
About us KHADI GAATHA
BASANT RAI:
Creative director of IN SYNC – basant anuj, the Indian born designer is constantly searching
for the simplest way to express the complex design ideas. He is focused on conceptualizing and
reinventing the KHADI story each season to keep it contemporary, directional and relevant both
in India and Internationally.
DR ANUJ SINGH:
A qualified dentist and an entrepreneur, he is the director of Sales for both the international and
domestic markets. Besides the challenge of developing and creating new markets for the brand,
he is also responsible for conceptualizing the designs of a A & T visual displays that is the key
feature of the retail identity of the brand.
CONTACT (SOCIAL MEDIA) KHADIGAATHA
IN SYNC – basant anuj
• www.twitter.com/KhadiCollection
• www.facebook.com/insyncbasantanuj
• www.pinterest.com/melangegroup
• www.youtube.com/melangeeventslko
OWNER / FOUNDER DIRECTORS
• BASANT RAI (www.twitter.com/rai_basant)
• DR. ANUJ SINGH (www.twitter.com/anujsingh18)
