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Is Kenya – A rising power in apparel industry?

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Page 1: Is Kenya – A rising power in apparel industry?
Page 2: Is Kenya – A rising power in apparel industry?

CountryOverview

• An East African country bordering the Indian Ocean, located between Ethiopia, South Sudan, Uganda, Somalia, and Tanzania.

• heavily populated, especially along its western region, the capital city of Nairobi, and the southeast region along the Indian Ocean

Page 3: Is Kenya – A rising power in apparel industry?

Kenya’s Investment Environment

• Most advanced economy in the eastern and central African region.

• Human development index of 0.519

• Most industrially developed country in the African great lakes region

• World’s highest share (53.6%) of renewable energy generating sources of the total installed capacity

• Financial, economic and transport hub of Eastern Africa.

• GDP (5.8% (2016 est.)) growth rate of over 5%.

Page 4: Is Kenya – A rising power in apparel industry?

Kenya’s Investment Environment

• The service, industry and manufacturing sectors contribute 75% of Kenya’s GDP

• Kenya, Tanzania, and Uganda established the East African Community (EAC) and Customs Union Agreement

• Favorable tax measures, like the removal of duty on capital equipment and some raw materials.

• “Vision 2030” program: garment industry added to the list of its focus industries that will drive Kenya’s industrialization.

Page 5: Is Kenya – A rising power in apparel industry?

Kenya’s Investment Environment

• An industrial production growth rate of 6.5% (2016 est.), and 19.14 million (2016 est.) labor force

• FTAs: – East African Community, Common Market for

Eastern & Southern Africa (COMESA),

– Generalized System of Preferences (GSP),

– European Union-African-Caribbean-Pacific (EU-ACP) Cotonou Agreement,

– African Growth & Opportunity Act (AGOA).

Page 6: Is Kenya – A rising power in apparel industry?

Kenya’s Investment Environment

• Investment insurance

• Growing capacity and production efficiency

• Positive foreign relations and political ties with China, India, Russia, the UK, and Brazil.

• Closest ties are with Uganda and Tanzania

• located on the East African Coast, and has the port of Mombasa, giving the country an access to the East and Central African Markets.

Page 7: Is Kenya – A rising power in apparel industry?

Challenges faced by the Kenyan Apparel Industry

• Lack of Local Upstream Industry

• Higher labor costs: monthly wage ranges from $120 to $150

• High energy costs

• Inefficient Infrastructure

• Compliance Issues

• Overdependence on AGOA

• Limited Availability of Skilled Employees

Page 8: Is Kenya – A rising power in apparel industry?

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