What is Social Media
The use of electronic tools for the purpose of sharing and discussing information and experiences with others

Social Media v/s Traditional Media

Why Social Media

• 93% say a company should have presence in social media
• 85% say a company should use it to interact with them
• Almost 60% of Americans interact with a brand on a social media site
• 56% feel a stronger connection to brands when use social media
• Its About Relationships, Not Pitches
• Monitor your brand and reputation online
• Social Media Exposure: Better Than Traditional Ads and Cheaper
• Monitor others brands/reputations
• Interact with your consumers
• Track ROI better
• Men/Women 18-34 yrs
• 33% want companies to market to them via social media