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Fashion & The Fashion Industry

Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

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Page 1: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Fashion & The Fashion Industry

Page 2: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Learning Targets

• Define fashion terms.• Describe a fashion cycle.• Explain how the textile industry operates.• Describe the manufacturing process for clothing.• Explain what’s involved in fashion

merchandising.

Page 3: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

What is fashion?• Fashion: particular style

that is popular at any given time.

• Clothes, hairstyles, accessories, etc.

• Style: characteristics that distinguish one particular clothing item from another.• Skirts: Straight, A-line,

Circular• Sleeves: Set-in, Raglan,

Kimono

Page 4: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Fad vs. Classic

• Fad: a fashion that is very popular for only a short time.• “here today and gone tomorrow”• Colors, accessories, looks• May return in another generation

• Classic: styles that stay in fashion for a long time.• Simpler and less innovative• Basic style never dies

Page 5: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Examples of Fads

Page 6: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Examples of Classics

Page 7: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Other Terms to Know• Avant-garde: a French

expression that means being ahead of fashion.• Daring and unconventional• Don’t appeal to most people

• Old-fashioned: any style that is no longer in fashion.

• Retro: style of an earlier time that are fashionable.

Page 8: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

The Fashion Cycle• Introduction Stage

• A fashion is born when someone begins to wear it.

• Garment introduced to the public• Small quantities & higher prices

• Growth Stage• Interest builds & people accept it• Variations at lower prices

• Maturity Stage• Many people wear the fashion• Reaches the peak of its popularity• Large quantities at affordable prices

• Decline Stage• People do not want to wear it any more• Sales rapidly decline

Page 9: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Why Fashions Change

• Communication• Travel & Trade• People & Events• The Fashion Industry• Social Trends• Historical Events• Economics• Desire for Change

Page 10: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Did you know?

• The United States produces enough fabric to stretch to the moon and back 23 times! How is this possible?

The Textile Industry

Page 11: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

What is the Textile Industry?• Fiber and fabric producers• 40% of the textiles manufactured in the U.S. goes into

clothing• Fibers are spun into yarns then made into fabrics in

textile mills• Apparel manufacturers buy finished fabrics then use

them to cut and sew into garments• Fiber companies research and develop new fibers and

equipment for making them• Forecasting services predict color, fabric, and fashion

trends 2 years or more in advance

Page 12: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Locations

• 70% of textile employment is located in the southeastern US

• Related businesses such as mills, converters, and showrooms are located in NYC

• Other showrooms• LA• Dallas• Atlanta• Chicago

Page 13: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

The Apparel Industry• This segment accounts for more companies,

employees, and sales volume than any other segment

• Apparel manufactures buy fabrics then design and produce a clothing collection or line, and sell the finished garments to stores

• Today clothes are mass-produced • Many garments are produced at the same time with

machines doing most of the work• 3 main categories: women’s wear, menswear, and

children’s wear

Page 14: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Types of Manufacturers• Garment

• Handle garment’s production from design, to production, to shipping

• Produce two lines of clothing per year at least 6 months ahead of season

• Contractors• Specialize in sewing certain garments for a certain price• Many oversees

• Accessories• Shoes, hosiery, jewelry, watches, scarves, ties, gloves, hats,

belts, handbags, and small leather goods

Page 15: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

The Manufacturing Process

• Designing the Line• Making Samples• Establishing the Costs• Taking Orders• Ordering Materials• Creating Production Patterns• Creating Layouts• Cutting Fabric• Assembling Garments• Finishing Garments• Inspection• Distribution

Page 16: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Fashion Centers• Heart of the garment industry is in NYC

• Seventh Avenue Garment District includes over 4500 showrooms and factories!

• Market Week• Store buyers come to the garment district to purchase

merchandise• NYC hosts 5 market weeks each year

• Other headquarters and apparel mart locations• LA• Chicago• Dallas• Atlanta• Miami• San Francisco• Seattle

Page 17: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Fashion Merchandising

• Retail means the sale of goods in small quantities to consumers.

• Retailers sell clothes and accessories.• Retailers decide what styles, fabrics,

colors, and sizes to sell and at what prices.• Retailers display, advertise, promote, and

sell the clothing items.

Page 18: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Retail Stores• Fashion Leaders

• Feature newly introduced styles that are usually expensive• Ex: Nordstrom & Neiman Marcus

• Traditional Retailers• Offer many fashions at moderate prices• Ex: Macy’s & Dillards

• Mass Merchants• Carry widely accepted styles at moderate to lower prices• Ex: JC Penny , Sears, & Walmart

• Chains• Large retail company with many stores in many cities

Page 19: Fashion & The Fashion Industry. Learning Targets Define fashion terms. Describe a fashion cycle. Explain how the textile industry operates. Describe the

Fashion Promotion• Efforts to inform people about what’s new in fashion and

to convince them to buy.• Marketing: developing, promoting, and selling products.• Methods of Promotion

• Advertising• Publicity• Visual Displays• Special Events• Fashion Publications• Trade Publications