Introduction to fashion Industry

Group 1

Presented by Group - 1

WHY PEOPLES SELECT CERTAIN CLOTHs

Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.

Fashion magazine is one book were to be left from today for people to read in hundreds of years.

VALUES AND ATTITUDESValues are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.

Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.

Some people select clothing because they value comforts.

PERSONALITY

Personality can be defined as the total characteristics that distinguish an individual, especially his or her behavior and emotional tendencies.

DOMESTIC

RETAIL

EXPORT

DOMESTIC

DOMESTIC MARKET The domestic apparel

industry constitutes three segments

MENS WEAR WOMENS WEAR KIDS WEAR

mens womenskids

MENS APPAREL

FORMAL

CASUAL

LOUNGE

INNER

INSTITUTIONAL

ACCESSORIES

ETHNIC

TIE

BOW

CAP

H. CHIP

OFFICE

SEMI FORMAL

STREET

SPORTS

PARTY

ESSANTIALS

EVENING

ACTIVE

BEACH

BRIEFS

VEST

SWIM

TRADITIONAL

FUSION

CONTEMPORARY

OFFICE

SCHOOL

FACTORY

DEPARTMENT

TOP

BOTTOM

TOP

BOTTOM

TOP

BOTTOM

TOP

BOTTOM

TOP

BOTTOM

MENS WEAR With the increasing fashion

trends in the global scenario Indian men are also becoming increasingly stylish. Indian is home to numerous top men clothing brands that are domestic.

Some of the Top Men Clothing Brands in India are Madura Garments, Provogue India Ltd., Raymond Apparel Ltd., Pantaloon Retail (India) Ltd., Levi Strauss & Co. etc.

Zodiac Provogue Killer

TOP DOMESTIC MEN CLOTHING BRANDS IN INDIA

women's APPAREL

FORMAL

CASUAL

LOUNGE

INNER

INSTITUTIONAL

ACCESSORIES

ETHNIC

SCARF

TIE & BOW

CAP

HANKIE

OFFICE

SEMI FORMAL

SPORTS

PARTY

ESSANTIALS

EVENING

ACTIVE

BEACH

PANTIES

VEST

SWIM

TRADITIONAL

FUSION

CONTEMPORARY

OFFICE

SCHOOL

FACTORY

DEPARTMENT

LINGERIE

TOP

BOTTOM

TOP

BOTTOM

TOP

BOTTOM

TOP

BOTTOM

TOP

BOTTOM

WOMENS WEAR

In India, woman's clothing varies widely and is closely associated with the local culture, religion and climate.

Traditional Indian clothing for women in the north and east are saris or ghagra cholis and (lehengas)[citation needed] while many south Indian women traditionally wear sari and children wear pattu pavadai. .

Women started wearing more comfortable clothing and exposure to international fashion led to a fusion of western and Indian styles of clothing.

Women's clothing nowadays consist of both formal and casual wear such as gowns, pants, shirts and tops.

Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion.

INTRODUCTION TO FASHION INDUSTRY : RETAIL

The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market.

The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behavior, ushering in a revolution in shopping in India.

Modern retailing has entered into the Retail market in India as is observed in the form of bustling shopping centers, multi-storied malls and the huge complexes that offer shopping, entertainment and food all under one roof.

INTRODUCTION

Key Players in India

Notable Retailers in India

Future Group

Future Group is an Indian privately held corporation that runs chains of large discount department stores and warehouse stores.•Big Bazaar•Brand Factory•Central•Pantaloon Retail India (Now belongs to A. Birla)

Mahindra Group

The Mahindra Group is an Indian multinational company headquartered in Mumbai, with operations in over 100 countries across the globe.•Mom & Me : Mahindra entered the retail market with a unique mother child venture called Mom & Me.

Reliance Industries

Reliance Retail, Ltd. is a subsidiary company of Reliance Industries. Founded in 2006 and based in Mumbai, it is the second largest retailer in India.Various Subsidiaries & division under Reliance Retail.•Reliance Fresh - Retail Outlets of fruits, Vegetables & Groceries.•Reliance Digital - Consumer Electronics retail Store•Reliance Jewels - JewelleryReliance Time Out - Lifestyle store of Books, Music, Movies, Toys, Gaming, Fragrances, Stationery.•Reliance Trends - Apparel and Clothing

ADITYA BIRLA GROUP

In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya Birla Nuvo.•Planet Fashion, the multi-brand, apparel-retailing arm of Madura Fashion & Lifestyle.•Recently, the company launched Trendin.com, a one-stop shopping destination for the style conscious. online store showcasing the widest range of merchandise from Louis Phillipe, Van Heusen, Allen Solly, Peter England and People

FABINDIA

Fabindia (or Fabindia Overseas Pvt. Ltd.) is an Indian chain store retailing garments, furnishings, fabrics,Organics ,Personal Care and ethnic products handmade by craftspeople across rural India. Established in 1960 by John Bissell , an American .The products of Fabindia are mainly sourced from villages helping to provide and sustain rural employment in India.

Shoppers Stop

Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group started in the year 1991 with its first store in Andheri, Mumbai. SS has more than 60 stores in India.Shoppers Stop Sister Stores are:•Crossword Bookstores•HyperCity•MotherCare•Timezone

PRODUCTS : Shoppers Stop retails products of domestic and international brands such as Louis Philippe, Pepe, Arrow, BIBA, Gini & Jony, Carbon, Corelle, Magppie, Nike, Reebok, LEGO, and Mattel.OWN LABELS :STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc

• Arvind Brands Ltd the wholly owned subsidiary of Arvind Mills Ltd has a joint venture with the US based VF Corporation to manufacture and market the US based company's global brands in India.

• VF Corp owns brands such as Lee,Wrangler,Vanityfair,Jansport,Flying Machine,Ruf & Tuf etc

Key Players in India : ARVIND

• Raymond Apparel is one of the biggest textile players in India.• Raymond Apparel has three major brands under its belt: Park Avenue ,

Parx & Manzoni.• Other Key Players in the Apparel segment include Provogue India

Limited which started in 1997. ITC Wills lifestyle .

Key Players in India : RAYMOND

RETAIL MERCHANDISING

• Marketing is an important aspect of any retail merchandising strategy. Engaging in a publicity campaign to reach prospective customers may involve something as simple as advertising in local publications as well as electronic advertising on local radio and television stations. Direct mail is also a common strategy in retailing, as the mailings make it possible to reach people in their homes and places of business rather than relying on them to approach the retailer first.

• In order to be successful with retail merchandising, it is necessary to provide consumers with a couple of key benefits. First, the products must be of high quality; this helps to ensure the customer will return for more purchases in the future. Along with the quality, the retailer must also sell the products at prices the consumer finds reasonable. By providing quality products at affordable prices, the retailer has a much better chance of standing out from the competition and remaining in business for many years to come.

Retail Merchandising

Fashion Export Industries

Work process of fashion Export Industries

• Merchandizing• Sampling• Prototype• Fit• Designer work sheet• Purchasing • Costing• Production Scheduling• Quality assurance• Finishing

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